Sauder Furniture and Design Studio needs a new logo

Sfi5 picked a winning design in their logo design contest. For just $295 they received 268 designs from 38 designers.

Here’s a peek at the client’s brief

Contest title

Title

Sauder Furniture and Design Studio needs a new logo

Subtitle

Please help us update our logo to reflect our new design studio addition.

Background information

Name to incorporate in the logo

Sauder Furniture, Inc.

Description of the organization and its target audience

We are a full service retail furniture and interior design business. We design for, and sell to both residential and commercial clients. We have designers on staff who help clients with furniture, floor covering, window shadings, window treatments, paints, and accessory designs.

Currently we are in the process of adding a new Design Studio to our building. We would like a logo that reflects this new design focus, but still speaks to our heritage of quality home furnishings at affordable pricing. The company was founded in 1907 by Grandpa Sauder.

Industry

Home Furnishing

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name enveloped by a pictorial element or shape.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Open to all colors - Logo must work well with white vans & trucks.

Sample logos

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