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Here's what the client asked for

Background information

Name to incorporate in the logo

Sauder Furniture, Inc.

Description of the organization and its target audience

We are a full service retail furniture and interior design business. We design for, and sell to both residential and commercial clients. We have designers on staff who help clients with furniture, floor covering, window shadings, window treatments, paints, and accessory designs.

Currently we are in the process of adding a new Design Studio to our building. We would like a logo that reflects this new design focus, but still speaks to our heritage of quality home furnishings at affordable pricing. The company was founded in 1907 by Grandpa Sauder.

Industry

Home Furnishing

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name enveloped by a pictorial element or shape.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Open to all colors - Logo must work well with white vans & trucks.

Sample logos

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