Refine Logo Concepts For Hot Mobile Games Company


Logo design contest

Silver package purchased for $495

(including 99designs fees)

by Joe8004
  • Contest started Thu, 19 Jan 2012 18:10:29 +0000
  • Last feedback Fri, 27 Jan 2012 15:53:05 +0000
  • 64% of designs have feedback
  • Client has no refunds
  • Guaranteed
    The client has guaranteed to award the prize.
  • Blind
    Designs are hidden from other designers until the end of the contest.
  • Watchers (6)
This contest has finished. Congratulations to the winning designer Ricky AsamManis !

Contest title


Refine Logo Concepts For Hot Mobile Games Company


Backflip Studios makes absurdly fun games for mobile devices like the iPhone, iPad, and Android gadgets

Background information

Name to incorporate in the logo

Backflip Studios

Description of the organization and its target audience

Backflip Studios makes absurdly fun games for mobile devices like the iPhone, iPad, and Android gadgets.

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Letters/initials from your business name are used to create a logo.

  • A character or mascot to represent your business.

Color preferences

Red, White, Black, Grey. Other accent colors are ok if they work with the design.

Values to communicate




The goal of this design contest is to refine logo concepts that our company has already identified as opposed to developing entirely new concepts. Please review the attached image files labeled Concept A, Concept B, and Concept C. Select one of more of the concepts and iterate on the idea by adjusting colors, textures, form, fonts, shading, etc. The winning design will take these concepts that we already like, improve upon them, and surprise us with a far superior version. Your final submission should include both a full-sized version of the logo and a 20x20 pixel mini-icon version.

Below are some notes regarding each concept:

Concept A: This is a fairly simple "B" where an exclamation point forms the wholes in the letter. We like how the "B" almost looks like a fun character from one of our games. The concept might be even better if it was more clear that the "B" character were doing a back flipping motion. We want the design to feel fun and lively, but not overly childish or cartoon-ish.

Concept B: This design forms a subtle "F" inside the "B" graphic. We like that clever use of font and white space. Our concern with this logo is that it doesn't reflect the fun, whimsical nature of our games. It's a clean, elegant logo, but it could be for any number of companies in a range of industries. The concept could possibly be improved upon by incorporating more fun and life into the mark.

Concept C: This concept forms a character's eyes and face out of a sideways "B". We like that it's a fun, cute character, but we don't want it to look overly childish. Perhaps there's a way to streamline the concept, make it even more simple, and to make it a bit more mature and sleek looking rather than something that might appear on a kids cartoon.

More about Backflip Studios and our goals:

Our games are played by millions of people around the world, so the design should appeal to a wide audience. We prefer simple, fairly minimalist, iconic logos that are memorable, fun & likable (nothing too edgy or overly masculine). In terms of our company name in the logo, "Backflip" should be prominent, but "Studios" can be less prominent. The new logo does not necessarily need to reference our current logo.


* Mass-appeal design that doesn't alienate certain demographics
* Likable, fun, approachable style
* Consumer oriented / not overly corporate or stuffy
* Iconic, memorable graphic element
* Recognizable element of the logo that can scale down a small size (roughly 20x20 pixels)
* Versions of the logo that work in both horizontal layout and stacked vertical layout


* Subtle or literal reference to a back flip or flip motion
* Subtle reference to games or mobile interaction
* Whimsical, fun, or funny element to the design



Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs


  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files