Entry #116 - Logo design - by Ricky AsamManis

Backflip Studios picked a winning design in their logo design contest

For just $495, they received 114 designs from 17 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Refine Logo Concepts For Hot Mobile Games Company


Logo design contest

Silver package purchased for $495

(including 99designs fees)

by Joe8004

Contest started Thu, 19 Jan 2012 18:10:29 +0000

Last feedback Fri, 27 Jan 2012 15:53:05 +0000

64% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

Business name
Backflip Studios
Description of business

Backflip Studios makes absurdly fun games for mobile devices like the iPhone, iPad, and Android gadgets.


Games & Recreational

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

None specified

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
Red, White, Black, Grey. Other accent colors are ok if they work with the design.
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
  • Merchandise (Mugs, T-shirts etc)
  • Signs (Including shops, billboards etc)
  • Television/screen

The goal of this design contest is to refine logo concepts that our company has already identified as opposed to developing entirely new concepts. Please review the attached image files labeled Concept A, Concept B, and Concept C. Select one of more of the concepts and iterate on the idea by adjusting colors, textures, form, fonts, shading, etc. The winning design will take these concepts that we already like, improve upon them, and surprise us with a far superior version. Your final submission should include both a full-sized version of the logo and a 20x20 pixel mini-icon version.

Below are some notes regarding each concept:

Concept A: This is a fairly simple "B" where an exclamation point forms the wholes in the letter. We like how the "B" almost looks like a fun character from one of our games. The concept might be even better if it was more clear that the "B" character were doing a back flipping motion. We want the design to feel fun and lively, but not overly childish or cartoon-ish.

Concept B: This design forms a subtle "F" inside the "B" graphic. We like that clever use of font and white space. Our concern with this logo is that it doesn't reflect the fun, whimsical nature of our games. It's a clean, elegant logo, but it could be for any number of companies in a range of industries. The concept could possibly be improved upon by incorporating more fun and life into the mark.

Concept C: This concept forms a character's eyes and face out of a sideways "B". We like that it's a fun, cute character, but we don't want it to look overly childish. Perhaps there's a way to streamline the concept, make it even more simple, and to make it a bit more mature and sleek looking rather than something that might appear on a kids cartoon.

More about Backflip Studios and our goals:

Our games are played by millions of people around the world, so the design should appeal to a wide audience. We prefer simple, fairly minimalist, iconic logos that are memorable, fun & likable (nothing too edgy or overly masculine). In terms of our company name in the logo, "Backflip" should be prominent, but "Studios" can be less prominent. The new logo does not necessarily need to reference our current logo.


* Mass-appeal design that doesn't alienate certain demographics
* Likable, fun, approachable style
* Consumer oriented / not overly corporate or stuffy
* Iconic, memorable graphic element
* Recognizable element of the logo that can scale down a small size (roughly 20x20 pixels)
* Versions of the logo that work in both horizontal layout and stacked vertical layout


* Subtle or literal reference to a back flip or flip motion
* Subtle reference to games or mobile interaction
* Whimsical, fun, or funny element to the design

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
      FREE activation, low charges apply, turnaround in 24-48 business hours
    • Skrill (Moneybookers)
      Charges apply, turnaround in 3-5 business days
    • Paypal
      Charges apply, turnaround in 3-5 business days
    • Western Union
      Charges apply, turnaround in 10 business days

    Contest Discussion

    5 comments shown 5 total, most recent first

    1. User
      Ricky AsamManis
      Comment Date
      Sat, 04 Feb 2012 16:29:44 +0000

      Thanks all :)

    2. User
      *Senandung Melody
      Comment Date
      Fri, 03 Feb 2012 10:53:29 +0000


    3. User
      Comment Date
      Fri, 03 Feb 2012 10:21:14 +0000

      Great choice! My favorite as well... Congratulations!

    4. User
      Comment Date
      Fri, 03 Feb 2012 03:17:08 +0000

      congrats suhu....besok menular ini...Aamin,,,:)

    5. User
      Comment Date
      Sun, 22 Jan 2012 20:36:43 +0000

      Save the Internet - the pressure is working!
      As concerned global citizens, we call on you to stand for a free and open Internet and vote against both the Protect IP Act and the Stop Online Piracy Act. The Internet is a crucial tool for people around the world to exchange ideas and work collectively to build the world we all want. We urge you to show true global leadership and do all you can to protect this basic pillar of our democracies worldwide.