Refine Logo Concepts For Hot Mobile Games Company

$495

Logo design contest

Silver package purchased for $495

(including 99designs fees)

by Joe8004

Contest started Thu, 19 Jan 2012 18:10:29 +0000

Last feedback Fri, 27 Jan 2012 15:53:05 +0000

64% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Ricky AsamManis !

Background information

Name to incorporate in the logo

Backflip Studios

Description of the organization and its target audience

Backflip Studios makes absurdly fun games for mobile devices like the iPhone, iPad, and Android gadgets.

Industry

Games & Recreational

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Letters/initials from your business name are used to create a logo.

  • A character or mascot to represent your business.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Red, White, Black, Grey. Other accent colors are ok if they work with the design.

Other

Notes

The goal of this design contest is to refine logo concepts that our company has already identified as opposed to developing entirely new concepts. Please review the attached image files labeled Concept A, Concept B, and Concept C. Select one of more of the concepts and iterate on the idea by adjusting colors, textures, form, fonts, shading, etc. The winning design will take these concepts that we already like, improve upon them, and surprise us with a far superior version. Your final submission should include both a full-sized version of the logo and a 20x20 pixel mini-icon version.

Below are some notes regarding each concept:

Concept A: This is a fairly simple "B" where an exclamation point forms the wholes in the letter. We like how the "B" almost looks like a fun character from one of our games. The concept might be even better if it was more clear that the "B" character were doing a back flipping motion. We want the design to feel fun and lively, but not overly childish or cartoon-ish.

Concept B: This design forms a subtle "F" inside the "B" graphic. We like that clever use of font and white space. Our concern with this logo is that it doesn't reflect the fun, whimsical nature of our games. It's a clean, elegant logo, but it could be for any number of companies in a range of industries. The concept could possibly be improved upon by incorporating more fun and life into the mark.

Concept C: This concept forms a character's eyes and face out of a sideways "B". We like that it's a fun, cute character, but we don't want it to look overly childish. Perhaps there's a way to streamline the concept, make it even more simple, and to make it a bit more mature and sleek looking rather than something that might appear on a kids cartoon.

More about Backflip Studios and our goals:

Our games are played by millions of people around the world, so the design should appeal to a wide audience. We prefer simple, fairly minimalist, iconic logos that are memorable, fun & likable (nothing too edgy or overly masculine). In terms of our company name in the logo, "Backflip" should be prominent, but "Studios" can be less prominent. The new logo does not necessarily need to reference our current logo.

LOGO REQUIREMENTS:

* Mass-appeal design that doesn't alienate certain demographics
* Likable, fun, approachable style
* Consumer oriented / not overly corporate or stuffy
* Iconic, memorable graphic element
* Recognizable element of the logo that can scale down a small size (roughly 20x20 pixels)
* Versions of the logo that work in both horizontal layout and stacked vertical layout

NICE-TO-HAVE ELEMENTS (NOT REQUIRED):

* Subtle or literal reference to a back flip or flip motion
* Subtle reference to games or mobile interaction
* Whimsical, fun, or funny element to the design

Attachments

Deliverables

Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs

Note:

  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files