Tagline

none required, but we need one, so we're open to suggestions!

Desired Color Scheme

Don't need to use all of them, but some of them including the first one listed: #95BF3D, DB7126, 721512, 230D0C, D7E481

Desired Style

clean, a little fun, simple

Accepted File Formats

Vector Formats (.eps, .pdf or .ai), .psd also acceptable

PetDoc is a pet health information website launching in the next month – our goal is to become the WebMD of pets, though with a greater focus on Web 2.0 and customization (create a page for each of your pets, etc.). In terms of a logo, it is important that the PetDoc logo:

• be both fun and authoritative
• convey a sense of pets (focus on cats and dogs)
• stay within the color scheme
• be easy to read when small (on a website)
• be simple

Iconography is acceptable and encouraged.

Positioning Statement

For the 40-59-year-old cat or dog owner who thinks of their pet like a member of the family, PetDoc is the definitive online network for pet health and care information because only PetDoc gives the perspectives of both vets and other pet owners in an easy-to-use, engaging environment.

Core target consumer (our heavy user)
Demographics: 40-59-year-old cat/dog owner, married professionals with HHI >$75K annually and 0-1 children, use the Internet (18-23 million Americans)

Psychographics: Pet owners and pet lovers who are passionate about their pets, pragmatic, and unconcerned with social status and the latest fashions

What we want our consumers to THINK
That PetDoc is the most comprehensive and credible source of easy-to-access health and care information about my pet. PetDoc cares for my pet in particular and animals in general, and PetDoc is the place to go to learn and interact with other pet lovers.

What we want our consumers to FEEL
We want consumers to feel empowered, informed, connected, and engaged.

Update:
Link to Adobe Illustrator color template