The Ocean Week needs a new logo

$495

Logo design contest

Silver package purchased for $495

(including 99designs fees)

by Elmar G

Contest started Tue, 20 Mar 2012 14:41:39 +0000

Last feedback Tue, 27 Mar 2012 18:22:38 +0000

99% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Huga !

Contest title

Title

The Ocean Week needs a new logo

Subtitle

The Ocean Week is a high-end travel package combining a stunning tropical maritime location with luxury yachts, groups of fun-lo

Background information

Name to incorporate in the logo

The Ocean Week

Description of the organization and its target audience

The Ocean Week is a high-end travel package combining a stunning tropical maritime location with luxury yachts, groups of fun-loving people and killer parties every night. On each trip, 150-200 young and party-hungry participants will travel on 15-20 motor and sailing yachts through the region of Angra dos Reis, Brazil's most stunning yachting destination, enjoying beach/sun/sea during the day and partying at night.

Industry

Travel & Hotel

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • A character or mascot to represent your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Blue, yellow, red, black

Sample logos

Other

Notes

Our core target group is 25-35 years old, wealthy, well-educated, mostly Brazilian but well-travelled, fun and party loving... people who do not mind spending luxury prices if they get a really great experience in exchange

The logo should meet the following key requirements:
1) Appeal to our luxury-loving young customers with a modern yet sophisticated look
2) Convey a glimpse of an idea of what is behind our product: fun, ocean, party, yachts
3) The graphical element should also be usable stand-alone, without the brand name (e.g., as a "favicon.ico" on a web site)
4) Other high-end brands that might become our sponsors, think Louis Vuitton or Veuve Cliquot, should feel comfortable seeing our logo next to theirs

Inspirations and ideas for the logo and visual identity so far:
Main graphical element: should be something that conveys the idea of maritime fun/party/mischief - e.g., a variation of Neptune's trident, Neptune with trident, a turtle theme,...
Secondary graphical element for the visual identity could be (but most not be) something wavy to reflect the ocean theme

Deliverables

Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs

Note:

  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files