Winner

Elmar G picked a winning design in their logo design contest.

For just $495 they received 112 designs from 27 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

The Ocean Week needs a new logo

$495

Logo design contest

Silver package purchased for $495

(including 99designs fees)

by Elmar G

Contest started Tue, 20 Mar 2012 14:41:39 +0000

Last feedback Tue, 27 Mar 2012 18:22:38 +0000

99% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Huga !
Business name
The Ocean Week
Description of business

The Ocean Week is a high-end travel package combining a stunning tropical maritime location with luxury yachts, groups of fun-loving people and killer parties every night. On each trip, 150-200 young and party-hungry participants will travel on 15-20 motor and sailing yachts through the region of Angra dos Reis, Brazil's most stunning yachting destination, enjoying beach/sun/sea during the day and partying at night.

Industry

Travel & Hotel

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
Blue, yellow, red, black
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
  • Merchandise (Mugs, T-shirts etc)
  • Signs (Including shops, billboards etc)
Notes

Our core target group is 25-35 years old, wealthy, well-educated, mostly Brazilian but well-travelled, fun and party loving... people who do not mind spending luxury prices if they get a really great experience in exchange

The logo should meet the following key requirements:
1) Appeal to our luxury-loving young customers with a modern yet sophisticated look
2) Convey a glimpse of an idea of what is behind our product: fun, ocean, party, yachts
3) The graphical element should also be usable stand-alone, without the brand name (e.g., as a "favicon.ico" on a web site)
4) Other high-end brands that might become our sponsors, think Louis Vuitton or Veuve Cliquot, should feel comfortable seeing our logo next to theirs

Inspirations and ideas for the logo and visual identity so far:
Main graphical element: should be something that conveys the idea of maritime fun/party/mischief - e.g., a variation of Neptune's trident, Neptune with trident, a turtle theme,...
Secondary graphical element for the visual identity could be (but most not be) something wavy to reflect the ocean theme

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

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    Contest Discussion

    12 comments shown 12 total, most recent first

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    1. User
      Huga
      Actions
      Comment Date
      Wed, 28 Mar 2012 01:56:16 +0000
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      joZ-joZan® : thanks om...ngebut yook.. :)

    2. User
      jozjozan™*
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      Comment Date
      Tue, 27 Mar 2012 21:19:37 +0000
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      congrats om huga!!!!
      :)

    3. User
      Elmar G
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      Comment Date
      Tue, 27 Mar 2012 20:12:40 +0000
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      Contest Holder
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      The contest is over, and I'd like to thank all contributors for their dedication, their enormous creativity and talent, and responsiveness to our feedback! Good luck to you all.

    4. User
      Elmar G
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      Comment Date
      Tue, 27 Mar 2012 11:10:46 +0000
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      Contest Holder
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      Hi guys, we're almost there and things are looking great!
      Could you have a look at http://www.theoceanweek.com.br (user: test; password: oceanweek0706) and think about how your logo could be integrated on our homepage, in the space of the current dummy logo? You can use space towards the top of the page (the grey area), and the logo may also protrude to the bottom, overlapping with the main page area (transparency effect in the logo file). You can use an "emblem" around the logo that blends in with the page if you like, but feel free to come up with another solution.
      Suggestions as to the color scheme would also be welcome if you feel this could be necessary. Thank you!

    5. User
      Elmar G
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      Comment Date
      Sun, 25 Mar 2012 18:27:47 +0000
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      One more idea for everybody - when you think of a completely new logo idea at this point in time, it might be worthwhile to go back to the logos we have in our design brief to get a bit of out-of-the-box thinking, logos like the ones of Café de la Musique and The Yacht Week which hit a great balance between sophistication and playfulness. This is not to say that we want a logo that is very close to either of these two, of course, but rather to broaden the range of logo design ideas as many of the ideas that are coming in look a bit too similar.

    6. User
      Elmar G
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      Comment Date
      Sat, 24 Mar 2012 15:25:45 +0000
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      Hi everybody, we have now chosen our 5 finalists - just wanted to thank everybody for the great contributions we got, we were really stunned by your creativity and quality! Cheers, Elmar

    7. User
      Elmar G
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      Comment Date
      Fri, 23 Mar 2012 22:08:03 +0000
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      Dear all,

      I'm currently designing our web page with the following predominant Adobe RGB colors:
      231 231 226 (light background color)
      60 60 60 (dark separators)
      196 195 180 (light separators)
      93 93 93 (dark font color for headings)
      Would be great to see versions of your logos that fit well with these colors so I can test them on my page.

      Thanks

    8. User
      Elmar G
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      Comment Date
      Thu, 22 Mar 2012 20:51:31 +0000
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      Friends, our poll results are coming in -- we asked about 50 potential customers for their opinion on 8 of the logos. One general feedback has been that few of the logos seem like (1) "fun/party" even though they are (2) beautiful and classy. Any ideas on how to achieve more of (1) without losing any of (2)?

    9. User
      Elmar G
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      Comment Date
      Thu, 22 Mar 2012 01:26:22 +0000
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      Everyone, I'm totally overwhelmed by the high quality of your contributions! So much creativity out there... keep it flowing, another 2 days to go!

    10. User
      99designs
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      Comment Date
      Wed, 21 Mar 2012 15:13:26 +0000
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      The contest holder has guaranteed to award the prize!

    11. User
      a12artwork
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      Comment Date
      Wed, 21 Mar 2012 07:44:51 +0000
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      thanks for invite.make it blind and guaranted.it better. thanks:)

    12. User
      Elmar G
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      Comment Date
      Wed, 21 Mar 2012 03:05:04 +0000
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      Folks, I have seen designs #1-3 so far, and my favourite so far is #2 as it conveys the idea of luxury, sophistication, and looks somewhat mysterious... I would encourage you all to play with ideas that convey the notions of luxury, high-end parties and fun, maritime adventure and mystery... surprise us, we are really curious to see your ideas and promise to provide constant feedback, a truly exciting logo is extremely important for us!! Cheers, Elmar