DLH picked a winning design in their logo design contest.

For just $309 they received 69 designs from 10 designers.

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MODERN twist to LOUIS and a DOG...


Logo design contest

Custom package purchased for $309

(including 99designs fees)

by DLH

Contest started Tue, 03 Nov 2009 16:14:11 +0000

Last feedback Sun, 15 Nov 2009 00:59:01 +0000

100% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer TaoLab !

Top entries

Design brief

Brief Overview

The owner has 20 years of experience and valued reputation in selling, marketing and managing products sold to Interior Designers and Architects. Louis I and Co provides both luxury (hand-made rugs) and main-stream products (window treatments/fabrics). The company will uphold the sales, consultation and service of executing solution- based, well designed products to a versatile clientele involved in commercial/hotel design. Louis I and Co. was inspired by a French Bulldog, Louis, who played mascot during a leap of fate from corporate to entrepreneur. The conceived idea of Louis XIV entrusting the manufacture of carpets, tapestries, furniture, lighting, etc., to artists of the first rank when renovating Versailles serves as inspiration to our product offering. As a manufacturer’s representative, Louis I and Co. brands more than one specific product but will achieve harmony in the appeal, need and reputation of those products.

Brand Name

Louis I and Co

Target Audience

designers, architects, builders and owners of hotels and other commercial applications who specify and purchase interior furniture and finishes.


1. Logo image
Louis I and Co. is a company committed to selling well-manufactured products to the design/architecture industry for successfully appointed interiors. The key to the look of the logo is a sophisticated, modern twist on traditional. Playful creativity is not opposed.
2. Figurative
A logo image that reflects the inspiration of good design and magnificent furniture or textiles and possibly my dog. (photo attached).
3. Color (s) should be of a seemingly neutral palette although a bold take on “neutral” acceptable. Let’s leave this to you, the designer….
4. Use of the logo
The logo needs to work through various media: web, iPhone icon,
print, stationary, catalog, stickers, etc…
5. Restrictions that are important
Avoid busy. Keep it simple and clear.

Read full brief
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