We're re-branding the corporate logo and website for MechMedia, Inc. and need a new logo designed.
MechMedia is a website publisher and marketing firm, with a focus on niche-specific community websites using Web 2.0 concepts and technologies to bring people together around specific topic areas (like costume ideas, shoes, moms, technology).  Each of those websites have their own name and branding.  MechMedia is the parent technology company that needs it's own branding, generic to any of those specific niches.
The origin of the MechMedia name is based on the word "Mechanical" or "Mechanized", derived from the engineering-focused approach that we took to our publishing and marketing activities early in the company's history.
The logo we choose will portray these concepts ("mechanical","social media", "community"), even if only in a subtle way.  No need to overdo it, or be completely obvious.  Abstract concepts are very welcome.