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Here's what the client asked for

Contest title

Title

New logo wanted for printerxpress (spelt as shown)

Subtitle

The sale of printers/photocopiers (printing solutions), printer monitoring software, printer billing software and printer consum

Background information

Name to incorporate in the logo

printerxpress (spelt as shown)

Description of the organization and its target audience

The sale of printers/photocopiers (printing solutions), printer monitoring software, printer billing software and printer consumables. There is a sister company called inkxpress which we would like to achieve the same look and feel but with slightly different colours. The websites of both will be interlinked.
The target audience/ customer base ranges from the small business, large corporates and government depts.

Industry

Computer

Visual style

Preferred logo types

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

blue, but totally open to suggestions (prefer minimal colours two or three)

Sample logos

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