Entry #67 - Logo design - by aquellos*

Lean Startup Circle picked a winning design in their logo design contest

For just $299, they received 145 designs from 37 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

New logo wanted for Lean Startup Circle


Bronze Logo design package

Purchased for $299

(including 99designs fees)

By Tristan Kromer
  • Last feedback - Mon, 11 Jun 2012 17:32:52 +0000
  • Feedback 99%
  • Refunds - 1


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 5 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, aquellos*!

Top entries

Design brief

Organization name

Lean Startup Circle

Description of business

Lean Startup Circle is a community of entrepreneurs who are interested in lean startup methodology.

Lean startup is a term coined by Eric Ries based on lean manufacturing which applies lean thinking to entrepreneurship in general.

Basically it's a group of (mostly tech) entrepreneurs starting businesses who help each other out.

Organization industry



None specified

Further requirements

It is a playful group, but startups are about late nights full of caffeine. I tried to do a simple logo with a coffee stain for the circle, but could not get it to look quite right.

The "circle" in this case refers to:

- simplicity of zen
- a circular table where you might have a meeting of equals (like King Arthur's round table)
- The build-measure-learn loop that is used in lean startup. This is an iterative process of continuous improvement through small steps.

Please feel free to send very very rough sketches. I will give quick feedback. I do not mind very rough sketches and can get an idea of the direction very quickly without a lot of fine polish.

Thank you!

Read full brief
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