Entry #67 - Logo design - by aquellos*

Lean Startup Circle picked a winning design in their logo design contest

For just $299, they received 145 designs from 37 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

New logo wanted for Lean Startup Circle


Bronze Logo design package

Purchased for $299

(including 99designs fees)

By Tristan Kromer
  • Last feedback - Mon, 11 Jun 2012 17:32:52 +0000
  • Feedback 99%
  • Refunds - 1


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 5 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, aquellos*!
Name to incorporate in the logo
Lean Startup Circle
Slogan to incorporate in the logo

None specified

Description of the organization and its target audience

Lean Startup Circle is a community of entrepreneurs who are interested in lean startup methodology.

Lean startup is a term coined by Eric Ries based on lean manufacturing which applies lean thinking to entrepreneurship in general.

Basically it's a group of (mostly tech) entrepreneurs starting businesses who help each other out.



Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
  • Merchandise (Mugs, T-shirts etc)

It is a playful group, but startups are about late nights full of caffeine. I tried to do a simple logo with a coffee stain for the circle, but could not get it to look quite right.

The "circle" in this case refers to:

- simplicity of zen
- a circular table where you might have a meeting of equals (like King Arthur's round table)
- The build-measure-learn loop that is used in lean startup. This is an iterative process of continuous improvement through small steps.

Please feel free to send very very rough sketches. I will give quick feedback. I do not mind very rough sketches and can get an idea of the direction very quickly without a lot of fine polish.

Thank you!

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
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    • Western Union
      Charges apply, turnaround in 10 business days