I am aiming for an eclectic vintage look - I like mixing different vintage styles together, e.g. arts and crafts, art nouveau and art deco. Some of my products have an antique look, others are more 1930's and 1940's. I aim for them to be wearable with a range of styles.

I use luxury materials - silk, traditional thread, semi-precious stones, swarovski crystals, Czech glass buttons etc..I aim for a beautiful, elegant effect with attention to details. Some items are very delicate and intricate, others are bolder and larger for a more dramatic effect. I make items for both day and evening wear, and also some bridal accessories.

My target customers are women in the 20-50 age group, who like a vintage element to their style and who appreciate well-made, high quality items, rather than cheaper mass-produced versions. They may or may not be attracted by the fact my items are handmade.

I quite like the idea of a bee and a rose being incorporated. I like a serif font with a subtle old-fashioned look. I also like a slightly moody, evocative, mysterious look, possibly with a dark colour present. I don't like an overly "girly" look or lots of bright or pastel colours.