Winner

UrbanEdge picked a winning design in their logo design contest

For just CA$299 they received 139 designs from 32 designers.

Here's what the client asked for

Contest title

Title

logo for UrbanEdge

Subtitle

Outdoor fitness merging running and interval training

Background information

Name to incorporate in the logo

UrbanEdge

Slogan to incorporate in the logo

Fitness Training for the Urban Jungle (optional)

Description of the organization and its target audience

Business Information:
Urban Edge is a fitness-training program that combines running with bootcamp style interval training. It encourages people to get out of the gym and out of their ordinary workout routine.

Sessions are run outside in a group and leverage the city’s surroundings to perform various exercises. Each session is led by an energetic, upbeat, and inspirational trainer that motivates participants throughout the hour-long session.

No external equipment is necessary – each session leverage the urban jungle around us to be our playground and training terrain.

Positioning:
UrbanEdge is "Fitness Training for the Urban Jungle“. You don't need an expensive gym membership or a complicated routine to get into the best shape of your life. Persistence and old fashioned sweat is the best way to get fit - and UrbanEdge can help you stay motivated and make friends, while you achieve your fitness goals.

Target Market:
Both males and females ages 25-35 who live in Urban city centres. The focus would be for people who are already active, and want to try something new, challenging, and fun.

Industry

Physical Fitness

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • Letters/initials from your business name are used to create a logo.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Orange

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