Even stranger to make comments when you yourself not even have tried to come up with something "original" I think. Sure there are probably a lot of "tag-logos" out there, but hey google isn't the only search engine. It's not only about being unique it's about filling the profile with values and build something around it. A logo doesn't say it all. For us it was important that our expression could appeal to all different kinds of travelers and to find a symbol that is that unique but still does that is hard. I think our choice was perfect for where we are heading and for the target groups we want to reach. It had a lot of good things, like what you can do with the format of the symbol both on the web but also in advertising and more. People think differently and want different things, in this case the winner was the best one in listening to what I the client wanted and that is what this is all about. Not making designs that only you like but that takes the brief in good consideration. It is after all our business that hopefully should benifit from the new design. Linda

Wow, thank you all for a lot of really nice design submissions. I liked more than one but we have finally decided which one we like the most and that suits our company the most. To the rest of you, best of luck next time! I will definitely use this service again.
Linda

I saw this entry in another contest http://99designs.com/contests/7765/…ies/509959
I like it a lot, the rounded font, and that the name has been divided into to parts. Resklar means Res=travel klar=ready so we could split it by using different colors as well. Just a thought.

After looking at all of the entries and commenting on quit a lot of them I feel I have to clarify a few things. We do not want .se in this next logo, you can take away the payoff "Packa rätt och lätt" for now. We might add another payoff since the one we have today is to boring and narrow. So that you can have in mind. But we will foremost have a logo that only say "Resklar" or "RESKLAR" with a symbol to it.

The symbol should not express to much outdoors life or something that would make the consumers confused and think we sell trips. The feeling we want to express is either something that connects to the name, Resklar means "ready to travel" or something that connects to a experience (as when you travel and see things) and/or a symbol that connects to the fact that our products makes your journey easier and more comfortable. If you have any other questions please send them to me at linda@resklar.se

I'll try to give everybody feedback along the way. Keep up the good work! :)

Hej Mcflyff! Kul med en svensk här. Har du inget bra förslag att komma med till oss också?