Senjula I like the new one its awsome, I don't know what else I would change.

iam2me3 I love it! There are minor things I would change and play with to perfect it. Here are some of them:
- The "i" with the box on top of it seems a little off, I don't know if its the positioning or what.
- Also, the box that's gold, the color, seems way to off; its like yellow. Maybe you can use another shade of gold, maybe you can make it two shades of gold (so it looks like it has a reflection). I want the gold to look "rich". The box is supposed to represent ideas coming out of not just any box but a "golden box". You have to be able to tell that it's a box from far away. When I showed it to people, it didn't really catch their eyes. It has to catch the viewers eyes.
- Also I don't like the color scheme. Try playing with it. Here are the two ways I would work with the color - either (innovation = either dark brown or really light brown, box = gold, Atomic = orange) or (innovation = black, box= platinum or silver, Atomic = orange)
- I am not loving the text either – it’s a bit to simple. Test it out on another text, try bahaus font (I’m not saying it will work on it but I think it might). Maybe if you made the text for “atomic” and for “innovation” go in opposite direction with the “I” still under the “A”. That would make it look like an arrow shooting up into the air or representative of “a company on its way up”.

I am not saying do all of this, I am just giving you feedback and suggestions for possible improvements so it can be a BOOMER!

Senjula. I like yours a lot. Try to get something other than bubbles.

iam2me3. Yours is very on point! I love it! Atomic Innovation has a precise meaning for the word BOOMER!

BOOMER!
(Noun; Adjective). Are ideas and strategies that the BOOMERANG team comes up with through their own creative methodologies. But a BOOMER is not just any idea and stategy that a regular consultant or R&D firm would just come up with. More specifically, BOOMERS are not just ideas that someone comes up with in their head, or by collecting all the usual types of business data that you can on excel, checking off “How-to” boxes and following a flowchart for decision making. Creating a BOOMER! requires engagement - BOOMING! in one word. BOOMERS! aim for long term lasting impact by creating, new business models, “disruptive” technologies, and products and services that either changes the way a person interacts with a given product or accommodates an niche market with the potential to change people’s interactions. Once a BOOMER! is implemented its market is no longer the same. Examples of BOOMERS!: the iPod and iTunes are BOOMERS!, the flat screen tv is a BOOMER!, the blackberry is a BOOMER!.

BOOMING!:
(Verb). Is the term used for coming up with ideas, taking the actual initiative to do the R&D for an idea, managing teams, driving organizational change etc… BOOMING! is not simply creating something new; it’s about having a mentality that alters your thinking. Its more like a style of thinking and leading.

BOOMERANGS!:
(Noun). We. The people that work for Atomic Innovation. Who have our own more creative methodologies and tools for coming up with ideas, evaluating them, developing strategies and executing them. We are a multidiscipline team consisting of legal, business, and technical who together create a composite mental model that is more powerful and facilitates the reasoning for looking at industries and ideas in a new angle that allows for us to generate innovative ideas and take the necessary actions to solve them.

This is how I would change your logo. I would put the word "atomic" on top of "innovation". I would keep the "A" with the mushroom cloud (i love that by the way) and make the "i" strait and under the A with the dot in the "i" as a gold box that is open. So the image would look like the idea blew out of the box and it would be within the name Atomic innovation. I would make the tag line "out of the box BOOMERS!". I would also keep the colors, we can play with them later.

The One from VooDoo is a bit to grilish - I don't like the color's. The one from fublebuck is way to simple. The one from firefields is cool but still not there. The one from stjohnwayne is to simple but I like how you put in that sign and how it represents the "atomic". The one from swapnil is way to 80's.

I do however, like what has been posted thus far; I would say most of you are on the right track. I like how some of you incorporated the "atomic" symbol and representation in the logos.

Here is an idea I have. I DO NOT want you all to just create your logos based on this. You guys are the designers and know more about design then I do so USE YOUR IMAGINATION. How about creating a logo where the dot on the top of the "i" is a box with a cloud representing an atomic mushroom cloud. It doesn't have to be a cloud - It could be bubbles, stars, etc... Use your imagination just make it young not childish.

Here are some colors I like and how they are perceived or symbolized:

True Blue - loyal & faithful

Solid Gold - superior, outstanding, best of the best (maybe make the box this color?)

Orange - mentally stimulating, sociable, transitional (you might use shades of orange to indicate transition or a bridge between two opposing factors. Such as, Atomic Innovation coming up with an idea and presenting it to a larger company who will take it to the market). I like all shades of orange, its one of my favorite colors, peach orange is a nice color to use. I like the orange that Senjula uses also.

Black - mysterious, sexy, and sophisticated.

Grey - brains, intellect (be careful with grey - it can also symbolize dull, dingy, & dirty)

I wanted to say thank you to all of you for entering this contest. Please feel free to write on this wall or email (adagan73@gmail.com) me if you have any questions. I know some of you write on the wall of your logos, but sometimes I overlook them so just try to write on this wall so I don't.

I do not like the one from Bosque, it is way to simple. The one from Senjula is "note there" but more on the right track - I like the orange color it is symbolic of "innovation" but the grey is a little dull, I like the bubbles but still a little childish, and the backwords "nn", they are on target - innovating the word innovation.