Winner
Logo design by finalidea
By finalidea

SortMySuper.com.au picked a winning design in their logo design contest

For just AU$699, they received 510 designs from 140 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Find out how…

logo for SortMySuper.com.au

Guaranteed
AU$699

Gold Logo design package

Purchased for AU$699

(including 99designs fees)

By Troymuir
  • Last feedback - Mon, 23 Jul 2012 02:34:20 +0000
  • Feedback 38%
  • Refunds - 0

1

  • Qualifying
  • The contest was open to all designers

2

  • Selected finalists
  • The contest holder selected 6 finalists

3

  • Final round
  • Finalists continued to submit designs

4

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, finalidea!

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Design brief

Organization name

SortMySuper.com.au

Description of business

Superannuation (retirement fund) roll-over specialist. We find out what funds you have money invested in (accumulated over the years) and bring them together to sort out your superannuation for you. Face to face, professional service.

Consumer Demographics:
Age 45- 60 M & F
Avg household Income > $150k
White collar, Mgmt level or self employed

Consumer description:
Frustrated with complexity of financial industry
Tired of jargon and technical language
Concerned with future - retirement plans

Brand characteristics:
Human
Simple (in approach and proposition)
Small to medium size business
Provides one-to-one service
Clever
Nimble but sure-footed
Approachable
NOT cold or Corporate
Problem Solver
Dependable
Sense of solidity/ permanence

Organization industry

Accounting & Financial

Description

None specified

Further requirements

Colours chosen to subconsciously convey, confidence, conservative, assured, peaceful, stillness, harmony and cleanliness.

Other characteristics as described in brief are to be conveyed using font, symbols etc.

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