Winner

logo for SortMySuper.com.au

Troymuir picked a winning design in their logo design contest. For just A$699 they received 470 designs from 140 designers.

Here’s a peek at the client’s brief

Contest title

Title

logo for SortMySuper.com.au

Subtitle

Superannuation (retirement fund) roll-over specialist

Background information

Name to incorporate in the logo

SortMySuper.com.au

Description of the organization and its target audience

Superannuation (retirement fund) roll-over specialist. We find out what funds you have money invested in (accumulated over the years) and bring them together to sort out your superannuation for you. Face to face, professional service.

Consumer Demographics:
Age 45- 60 M & F
Avg household Income > $150k
White collar, Mgmt level or self employed

Consumer description:
Frustrated with complexity of financial industry
Tired of jargon and technical language
Concerned with future - retirement plans

Brand characteristics:
Human
Simple (in approach and proposition)
Small to medium size business
Provides one-to-one service
Clever
Nimble but sure-footed
Approachable
NOT cold or Corporate
Problem Solver
Dependable
Sense of solidity/ permanence

Industry

Accounting & Financial

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

Color preferences

White, Blue, small amount of Green

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

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