We want a highly legible logo at many sizes.
Given the unique spelling (missing "e" in Yardsellr), we think calling out the "r" can be real helpful in aiding spelling recall. See Flickr logo as example.
We'd love to see your creative side, but here are some descriptors we'd like people to associate with the brand: fun, friends, safe, easy, nostalgia, announcing, pride.
Remember how fun it is to have a yard sale or garage sale? We'd love to capture that in the brand.