Entry #110 - Logo design - by Mistfit
By Mistfit

Dave Lawson picked a winning design in their logo design contest

For just $259, they received 168 designs from 45 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Logo/Product Badge for Mens Gift Line


Custom Logo design package

Purchased for $259

(including 99designs fees)

By Dave Lawson
  • Last feedback - Fri, 20 Mar 2009 04:13:03 +0000
  • Feedback 99%
  • Refunds - 0


  • Open
  • The contest was open to all designers


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, Mistfit!

Top entries

Design brief

Brief Summary

Looking for a clean, simple, circular logo that works on the web site and as a stamp to be pressed into soap, clay or leather.

Brand Name

Benton Clay


We are developing a line of premium men's gifts including men's shaving soap, shaving mugs, shaving brushes, beer mugs, and large coffee mugs - all handmade by a local artisan. The logo will be featured prominently on the web site, stamped into each item and used on the soap packaging as a sticker.

"Benton Clay" is a fictitious name which is supposed to sound like a distinguished, discerning gentleman; it also comes from an ingredient that is in both the pottery and the shaving soap: bentonite clay. Bentonite clay is a type of volcanic clay that absorbs 11x its mass in moisture, so it causes soap to lather up and be ultra smooth. It originally came from the hills of Benton Montana.

  • the words "Benton Clay", possibly with "Clay" receiving a bit more emphasis than "Benton"
  • something badge-like: circular, or like a coat of arms
  • simple and crisp enough to be able to be stamped into a 3 inch area and still readable
  • a volcanic, earthy, environmental feel
  • masculine and independent thinker without being macho
  • something that works in black and white
  • product colours (not necessarily logo colours) will be along the lines of cream, tan, light brown
  • it would be fun to see a design with a volcano incorporated
Don't Wants
  • gradients
  • anything that comes across as feminine
  • too many colors
  • oval
  • anything that wouldn't fit in a circle nicely
Read full brief
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