Logo/Product Badge for Mens Gift Line

Dave Lawson picked a winning design in their logo design contest. For just $259 they received 168 designs from 45 designers.

Here’s a peek at the client’s brief

Contest title


Logo/Product Badge for Mens Gift Line


Help define a new brand.

Background information

Brand Name

Benton Clay

Content details


  • the words "Benton Clay", possibly with "Clay" receiving a bit more emphasis than "Benton"
  • something badge-like: circular, or like a coat of arms
  • simple and crisp enough to be able to be stamped into a 3 inch area and still readable
  • a volcanic, earthy, environmental feel
  • masculine and independent thinker without being macho
  • something that works in black and white
  • product colours (not necessarily logo colours) will be along the lines of cream, tan, light brown
  • it would be fun to see a design with a volcano incorporated

Don't Wants

  • gradients
  • anything that comes across as feminine
  • too many colors
  • oval
  • anything that wouldn't fit in a circle nicely

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