SQLPASS picked a winning design in their logo design contest.

For just $495 they received 87 designs from 32 designers.

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New logo for PASS Summit, the world's top community conference


Logo design contest

Custom package purchased for $495

(including 99designs fees)


Contest started Thu, 09 Sep 2010 23:24:14 +0000

Last feedback Fri, 17 Sep 2010 04:38:01 +0000

100% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer kinglare !
Brief Overview
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community. Run by an elected, volunteer Board of Directors, PASS serves a community of passionate SQL Server users around the world. PASS’ mandate is to help fellow SQL Server users to connect, share and learn. Central to this goal are PASS-run conferences, ranging from free PASS SQLSaturday one-day training events to the new PASS SQLRally 2-day low cost training conference to the annual 3+ day PASS Summit, the largest gathering of SQL Server professionals in the world. Building on the successes of the PASS Summit 2008 “SQL Server Heroes Unite”, PASS Summit 2009 “Unite” and PASS Summit 2010 “On Fire” conferences, we need to create a bold new logo for PASS Summit 2011. The brand character for PASS Summit is: Leading-edge, super-smart but very approachable, friendly, welcoming and helpful. Geek cool. Passionate about technology and about sharing information with others in the community. Both fun and professional. Extremely community-focused, friends helping friends.
Brand Name

PASS Summit

Target Audience
Primary target market: IT Professionals who use Microsoft SQL Server Database and/or Business Intelligence products & services. Job titles include database administrators, database developers, data and data warehouse architects, system administrators, business intelligence specialists, IT Managers, IT Directors, CTO/CIO (Chief Technology Officer/Chief Information Officers) and consultants. 65/35 male/female, typically early 30s-mid/late 50s. Passionate about SQL Server and technology in general. Proud geeks. Analytical, problem-solvers, committed to their community. Many but not all of our target audience will have heard of PASS or may already be PASS members. Attendees come from all over the world to attend this flagship conference.
Please see the attached creative brief for more info and examples of past logos. • Name: PASS Summit • Logo to be used on website, banner ads, print ads, email signatures, conference name badges, onsite signage, onsite collateral • Must be flexible from a sizing perspective. For example, we do experience some difficulty using our current/past logo in all executions as it is quite large/complex/layered. • Require both one color (B&W) and color versions. • Required formats include but are not necessarily exclusive to: .eps, .gif, .jpg, .png • Immediate follow-on requirements include website design. Preference will be given to the logo designer to bid on future design extensions. CONSIDERATIONS: • The new 2011 creative look and feel must continue to be bold, eye-catching and edgy. • While not mandatory, designers could consider design options with word variations on “PASS Summit”, “PASS Summit 2011”, “PASS Summit Unite”, “PASS Summit Unite 2011” or “PASS Summit 2011 Unite”. • While ideally we could connote the concepts of sharing and networking, we do not want any cliché images such as shaking hands. Also, our core audience does not connect with the blue-suit executive – we are the ones that get the job done. • Prefer to stay away from a “crest” visual as we’ve done this for the past 3 years – but open if your crest design is stupendous.
Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
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    Contest Discussion

    4 comments shown 4 total, most recent first

    1. User
      Comment Date
      Mon, 04 Oct 2010 19:11:53 +0000


    2. User
      Comment Date
      Mon, 04 Oct 2010 19:04:52 +0000

      Congrats winner...

    3. User
      Comment Date
      Sun, 26 Sep 2010 20:05:12 +0000
      Contest Holder

      To all the excellent designers who entered our contest,

      First, thank you all for your creativity and passion for great design. I've been very impressed and want to thank you for taking the time to read the brief and provide your designs.

      As I advised hopefully all of you, the winning design will be selected by our Board of Directors and our community. There have been some recent changes that may affect our ability to award a winner within the alloted timeframe. Hopefully we will resolve everything by the necessary deadline but I wanted to keep you up to date in the event we do end up with a delay.

      Thank you again!

    4. User
      Comment Date
      Fri, 10 Sep 2010 23:55:09 +0000

      The contest holder has guaranteed to award the $397 prize!