Need original vision. As stated in the title, CompleteGenomics does not want cliched imagery of DNA/double Helixes in the logo.
Please do NOT use the existing website look-and-feel as a guide; CompleteGenomics.com will be redesigned in the next few months around the new corporate identity that you create here.
Basic themes of the logo/company identity (from the design brief):
1. All human technology focused on solving human diseases via DNA
(genomic) sequencing (genomic sequencing uncovers the genetic basis of disease)
2. Complete Genomics provides a complete end to end solution
Process is outsourced, analysis is provided, the whole thing is easy
3. Complete genomics uses a new technology- mass sequencing
(ability to sequence hundreds of genomes. Mass capacity, power etc)
The tagline will likely be DNA to Discovery
But please … no DNA and double Helixes in the logos, that is too cliche