Entry #315 - Logo design - by SPLAT

503SEO picked a winning design in their logo design contest

For just $1,414, they received 462 designs from 141 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Logo only! Revolutionary Biotech co. needs new, iconic identity


Custom Logo design package

Purchased for $1,414

(including 99designs fees)

By 503SEO
  • Last feedback - Tue, 22 Dec 2009 06:08:50 +0000
  • Feedback 4%
  • Refunds - 1


  • Open
  • The contest was open to all designers


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, SPLAT!

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Design brief

Brief Overview

Highly detailed design brief attached.

Complete Genomics is the world's first human genome mass sequencing company - - uniquely enabling meaningful, accessible and medically relevant disease research.

Brand Name

Complete Genomics

Target Audience



Need original vision. As stated in the title, CompleteGenomics does not want cliched imagery of DNA/double Helixes in the logo.

Please do NOT use the existing website look-and-feel as a guide; will be redesigned in the next few months around the new corporate identity that you create here.

Basic themes of the logo/company identity (from the design brief):

1. All human technology focused on solving human diseases via DNA
(genomic) sequencing (genomic sequencing uncovers the genetic basis of disease)
2. Complete Genomics provides a complete end to end solution
Process is outsourced, analysis is provided, the whole thing is easy
3. Complete genomics uses a new technology- mass sequencing
(ability to sequence hundreds of genomes. Mass capacity, power etc)
The tagline will likely be DNA to Discovery
But please … no DNA and double Helixes in the logos, that is too cliche

Read full brief
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