Winner

R.Baker picked a winning design in their logo design contest

For just A$295 they received 107 designs from 58 designers.

Here’s a peek at the client’s brief

Contest title

Title

Logo needed for new software product called SOPHE

Subtitle

SOPHE is a niche software product that will be used by researchers in the life sciences field

Background information

Name to incorporate in the logo

The product/business name is SOPHE

Description of the organization and its target audience

SOPHE is a niche software product that will be used by researchers in the life sciences field.
The software does multi-dimensional cluster analysis on data generated in flow cytometer instruments. Flow Cytometers are used to analyse microscopic particles such as cells and chromosomes to identify different types.
The analysis is used for immunology research. It is also used by biotech companies for diagnosing health disorders.
The outputs from SOPHE are color contoured graphical displays

Industry

Medical & Pharmaceutical

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Yellow and black, but other bright colours also OK, 3 colours max.

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