New Logo Needed for Lucid Way E-Learning Company

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Here’s a peek at the client’s brief

Contest title


New Logo Needed for Lucid Way E-Learning Company


Lucid Way designs elearning applications (think of an online course that you have to take for training or certification)

Background information

Name to incorporate in the logo

Lucid Way

Slogan to incorporate in the logo

E-learning Group (or Elearning Evolved)

Description of the organization and its target audience

Lucid Way designs elearning applications (think of an online course that you have to take for training or certification). We develop these types of applications for web and mobile devices. This includes the complete design of user interface, instructional design, adult learning pedagogy, and assessment. Think of a scenario based learning where you or the learner is immersed in a situation that you have to learn from or a class you may have taken online before. Learners can take the training or course on their phone, ipad, computer, etc.

Our training is complex but effective and "Lucid Way" suggests we do complex things in a simple or very clear manner so it is easy for the audience to understand. We are on the cutting edge of elearning technology and utilize gps, video, characters, quizzes, social media, discussions, forums, assessments, etc. to achieve results. We also customize learning management systems to house the training applications so that the supervisors can check up on training scores and view reports.

Our target audience is small to medium sized businesses with a workforce that needs specialized training. Businesses need Lucid Way to create custom training for things like safety regulation, human resources, engineering, or anything they cannot do in house. Many businesses need to train their employees but do not have people to create engaging training that can be taken self paced, and unsupervised.

The logo/brand should convey a fresh message of professional and quality services with a creative flare.  Knocking out the ideas of conventional learning in a classroom setting we want to convey a sense that we are different.  We want a business to come to our website and think - "these guys know and specialize in eLearning - and they are going to do something special that we'd never be able to do in house."

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

Color preferences

black, blues, whites, grays, orange

Values to communicate


Sample logos

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