Winner

bevane picked a winning design in their logo design contest.

For just $369 they received 177 designs from 28 designers.

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New logo for a mountain biking brand

$369

Logo design contest

Custom package purchased for $369

(including 99designs fees)

by bevane

Contest started Thu, 25 Mar 2010 06:05:37 +0000

Last feedback Thu, 01 Apr 2010 06:10:34 +0000

99% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer andrie !
Brief Overview
I'm an avid mountain biker (specifically: downhill/freeride), among several outdoor recreational activities. I spend too much time inside in an office in front of a computer and have been doing marketing for several years. I'm close to 40, but I play like I'm 20.
Brand Name

Bike Addict

Target Audience
15 to 40-year olds (more men than women). Hardcore, extreme sport enthusiasts. Specifically, freeride mountain bikers: http://www.imba.com/resources/freeriding/welcome_freeriding.html
Requirements
http://www.bikeaddict.com is a site I built a decade ago for fun. I'm in desperate need of a logo to help me with a relaunch/rebrand of the site. 1. The logo should be able to work well on a white background. It should not not need gradients or shadowing or light sources to enhance it (it should work great flat). It might just consist of an icon and lettering (as that's what I tend to like). For example: http://www.logomotive.net/portfolio/ 2. This is a logo for a downhill/freeride mountain biking brand (so think extreme sport). Learn more here: http://www.imba.com/resources/freeriding/welcome_freeriding.html 3. Although there is NO requirement to have a bike illustration in the logo, please note that this is for "downhill" and "freeride" mountain biking (not bmx, road or cross country). More importantly, bike technology keeps changing so I don't want an outdated logo in 5 years as a result of an old bike design. If you do an illustration of a bike, keep it simple or you could do a silhouette. The less detail might be the better (unless you can pull of something magical) -- and I love magic. 4. I prefer simple designs. Very iconic. The kind that someone could redraw on their own from memory. I'm open to other designs, but I tend to not like busy, highly detailed illustrations in a logo. 5. Color is not important (meaning you don't have to go with the red and black of the current logo). Again, minimization is best here I think. 6. The freeride and downhill mountain biking scene is about the thrill of the ride. Fast, fun, stylized jumps. Steep hills. Gorgeous trails through tight singletrack. This video will give you a sample of the sport: http://www.youtube.com/watch?v=LtFFm8HBeSA
Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

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    Contest Discussion

    30 comments shown 30 total, most recent first

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    1. User
      eMp
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      Comment Date
      Sat, 17 Apr 2010 18:50:26 +0000
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      http://www.bikeaddiction.com.au/ this logo is pretty close to some entries as well.

    2. User
      ragewolf11
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      Comment Date
      Sat, 03 Apr 2010 07:00:55 +0000
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      this is not fair indeed

    3. User
      occ_design
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      Comment Date
      Fri, 02 Apr 2010 08:03:58 +0000
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      waaaw ... what a shock .. he copy the the font idea and won... nothing new there... out

    4. User
      LancerPro
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      Comment Date
      Fri, 02 Apr 2010 07:32:18 +0000
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      this is not fair...(

    5. User
      bevane
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      Comment Date
      Fri, 02 Apr 2010 04:29:28 +0000
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      Contest Holder
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      Thanks everyone. There were several designs that were very good. It was a tough decision to pick one.

    6. User
      SimpleMan
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      Comment Date
      Thu, 01 Apr 2010 06:16:56 +0000
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      Well, that had shot, all the participants good luck! ... I like my job # 169. Just for my portfolio.

    7. User
      bevane
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      Comment Date
      Thu, 01 Apr 2010 04:53:00 +0000
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      For those doing helmets, be careful not to do a motorcycle helmet. #144 is closer to moto than bike. Moto's are more rounded and closed around the face, while bike's are more elongated and open.

      Moto: http://catalog.troyleedesigns.com/c…th=809_810
      Bike: http://catalog.troyleedesigns.com/c…th=807_808

    8. User
      bevane
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      Comment Date
      Thu, 01 Apr 2010 04:38:07 +0000
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      I've narrowed down the list.

      - The leaders are: #160, #128, #144
      - Runners up are: #142 and #56

    9. User
      bevane
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      Comment Date
      Wed, 31 Mar 2010 21:49:23 +0000
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      Top icons are now: #127, #142, #92, #56 and #148

    10. User
      bevane
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      Comment Date
      Wed, 31 Mar 2010 21:46:19 +0000
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      #144 has moved into first place for font. Love it.

    11. User
      bevane
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      Comment Date
      Wed, 31 Mar 2010 06:08:06 +0000
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      #127 is the newest addition that has blown me away. The icon stands alone from "Bike Addict". I love it.

      Top icons are now: #127, #102, #92 and #56

    12. User
      bevane
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      Comment Date
      Wed, 31 Mar 2010 04:48:03 +0000
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      Ok, here's where I'm at . . .

      - Best fonts: #102 and #56
      - Best "iconic" icon: #56, #102, #92
      - Best "realistic" biker icon: Bike in #111 is dead on. #94 is a pretty good too

      I'm heavily leaning towards going with a very "iconic" icon over a "realistic" icon (traced illustration of a biker). Logos like #94 don't really allow for the icon to stand alone. It's a cool bike, but it's a traced photograph, and who knows where that came from. Same thing with the biker in #111. That one is awesome, but I don't know who the biker was from the photo and unless it was me or a close friend (like with my current logo), it just doesn't seem like it should be the "icon" of my logo.

      That being said, the winner of the contest will have the following:

      1. Slanted, aggressive font (note the ones I like above, but can we go stronger? Think hard rock, almost scary (but still very legible).

      2. Very "iconic" icon. The chain concept is cool #56, so is the chain ring of #88 and #111, the "b" and "a" together like in #92, or the great artistic biker illustration from Nuno Lopez in #102.

      3. Ability for the logo to work without gradients or light sources and be in black and white. However, I'd also like to see a variation with gradients and the addition of the color RED to the word "ADDICT".

    13. User
      LancerPro
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      Comment Date
      Tue, 30 Mar 2010 17:27:18 +0000
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      #61 #101 #103 especially #104 so much liked the concept of the chain that wanted to repeat with my work #56 ?...))

    14. User
      Notifications
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      Comment Date
      Tue, 30 Mar 2010 16:52:10 +0000
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      Woooooooyeah....!!! Peace for all :D

    15. User
      Serene
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      Comment Date
      Tue, 30 Mar 2010 12:36:18 +0000
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      :) Goodluck !!

    16. User
      bevane
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      Comment Date
      Tue, 30 Mar 2010 04:36:22 +0000
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      Still not loving any of the fonts. I tend to like the angled (sheered) all caps font in #56 the best, but wish I could see something more aggressive.

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