Webtide, you are 100% correct and I will put a little space in between mad and river. As to the matrix piece, maybe it is a bit matrix-esque. Ok more than a little. We will see what happens when I create a website template with this as the "muse." There is no way I would be able to extend the digital waterfall, the matrix part of it, to that anyway or Neo and the thought police would be hunting me down, never mind Joan Rivers for my bad taste. It will however give the impression I am looking for on other things a small business needs, t-shirts, business cards, stationery, etc.

I'd like to thank everyone who submitted. There was a lot of good work here. I'll have some more contests in the near future as well and hope to see you there.

I like the simplicity of both vskeerthru and webtide's designs. I can see how they will lend themselves well to other contests (t-shirts, stationery, webpages, flash etc.) My wife likes Pegatinas design although we both agree it needs a bit more oomph (which I could probably say for all of them at this point). Koo and Jake, don't give up. See what you can do with the feedback I gave you. Same for you Puppy. A lot of the contests you won the graphics are great.

Putting the company name right on top of the graphic tends to muddy the graphic for me unless its extraordinarily clean and sharp. The graphic should complement the company name and vice versa. If your going to juxtapose one on the other then I'd suggest that you make the company name the digital river then have the consumer be riding that. Heck, you could also do the same thing with the company name and have the person image be body surfing off the side, like catching air on a boogie board. Maybe put a headset on them, or otherwise symbolize technology gadget know-how somehow.

In a perfect world the viewer should get that Mad River Systems is an exciting company that helps its customers navigate the wild river that finding the right technology solution is most of the time for companies and individuals.

Looking for rafting/canoeing a digital river in the concept. I'd accept surfing too. Just googled a link below of someones picture white water rafting. Not suggesting you use this picture. But when I visualize the logo I see someone going doing a river. Perhaps the river is a wave of 1s and 0s or something otherwise digital-like (Jonny Mnemonic?). Maybe something riding that wave to represent the guiding/sheparding aspect of the request then wrapping the company name to the image. Or maybe take a surfing theme on a wave/river, the surfer holding technology items. Maybe something that feels like the ipod graphics in their advo with the person blacked out except for the tech gear highlighted. (should have majored in graphic design!)

http://images.google.com/imgres?img…l%26sa%3DG