Logo for Fledge LLC
- Last feedback - Thu, 05 Apr 2012 23:38:30 +0000
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- The contest was open to all designers
- Selected finalists
- The contest holder selected 3 finalists
- Final round
- Finalists continued to submit designs
- Selected a winner
- The contest holder awarded a winner
- Business name
- Fledge LLC
- Description of business
Fledge is a business incubator specializing in creating socially, environmentally, and community conscious companies.
Business & Consulting
- Preferred logo types
- Sample logos
- Values to communicate
- Feminine Masculine
- Young Mature
- Luxury Economical
- Modern Classic
- Playful Serious
- Loud Quiet
- Simple Complex
- Subtle Obvious
- Color preferences
- Dark greens, dark blues and black, but feel free to add a bright accent color if the design needs some contrast to make it "pop"
- To be used on
- Print (Business cards, letterheads, brochures etc)
- Online (Website, online advertising, banner ads etc)
The logo must play off the bird connotation of "fledge", as in the state of development where a baby bird is ready for it's first flight. Somehow keep the "baby" aspect to the bird, as a fledgling is about to take its first flight, not just any flight.
Like the Jaguar logo, I'm envisoning a strong sense of movement.
And like the Jaguar and other logos, I have a strong preference for simple line drawings. Varying line thicknesses are good, as are other line-drawing techniques such as cross-hatching.
Be creative on the choice of Font and placement of the name. "Fledge" is the key word, and "LLC" needs to be visible, but not prominent.
The two attached pictures are from the pitch deck, both sourced from Flickr. In both cases, note that I had a very difficult time finding any pictures of birds which look both young but ready for their first flight. It seems birds tend to either look helpless and hungry, or fully grown. Please avoid the helpless and hungry side of that spectrum.
Supplied file types
Layered vectors in EPS & PDF
Screen quality JPEG & PNGs
Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.
This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.
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