Entry #78 - Logo design - by grade
By grade

Fledge LLC picked a winning design in their logo design contest

For just $325, they received 78 designs from 14 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Logo for Fledge LLC


Custom Logo design package

Purchased for $325

(including 99designs fees)

By Lunarmobiscuit
  • Last feedback - Thu, 05 Apr 2012 23:38:30 +0000
  • Feedback 75%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 3 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, grade!
Business name
Fledge LLC
Description of business

Fledge is a business incubator specializing in creating socially, environmentally, and community conscious companies.


Business & Consulting

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
Dark greens, dark blues and black, but feel free to add a bright accent color if the design needs some contrast to make it "pop"
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)

The logo must play off the bird connotation of "fledge", as in the state of development where a baby bird is ready for it's first flight. Somehow keep the "baby" aspect to the bird, as a fledgling is about to take its first flight, not just any flight.

Like the Jaguar logo, I'm envisoning a strong sense of movement.

And like the Jaguar and other logos, I have a strong preference for simple line drawings. Varying line thicknesses are good, as are other line-drawing techniques such as cross-hatching.

Be creative on the choice of Font and placement of the name. "Fledge" is the key word, and "LLC" needs to be visible, but not prominent.

The two attached pictures are from the pitch deck, both sourced from Flickr. In both cases, note that I had a very difficult time finding any pictures of birds which look both young but ready for their first flight. It seems birds tend to either look helpless and hungry, or fully grown. Please avoid the helpless and hungry side of that spectrum.

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
      FREE activation, low charges apply, turnaround in 24-48 business hours
    • Skrill (Moneybookers)
      Charges apply, turnaround in 3-5 business days
    • Paypal
      Charges apply, turnaround in 3-5 business days
    • Western Union
      Charges apply, turnaround in 10 business days