Logo for Fledge LLC

$325

Logo design contest

Custom package purchased for $325

(including 99designs fees)

by Lunarmobiscuit

Contest started Tue, 27 Mar 2012 20:38:00 +0000

Last feedback Thu, 05 Apr 2012 23:38:30 +0000

75% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer grade !

Background information

Name to incorporate in the logo

Fledge LLC

Description of the organization and its target audience

Fledge is a business incubator specializing in creating socially, environmentally, and community conscious companies.

Industry

Business & Consulting

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Dark greens, dark blues and black, but feel free to add a bright accent color if the design needs some contrast to make it "pop"

Sample logos

Other

Notes

The logo must play off the bird connotation of "fledge", as in the state of development where a baby bird is ready for it's first flight. Somehow keep the "baby" aspect to the bird, as a fledgling is about to take its first flight, not just any flight.

Like the Jaguar logo, I'm envisoning a strong sense of movement.

And like the Jaguar and other logos, I have a strong preference for simple line drawings. Varying line thicknesses are good, as are other line-drawing techniques such as cross-hatching.

Be creative on the choice of Font and placement of the name. "Fledge" is the key word, and "LLC" needs to be visible, but not prominent.

The two attached pictures are from the pitch deck, both sourced from Flickr. In both cases, note that I had a very difficult time finding any pictures of birds which look both young but ready for their first flight. It seems birds tend to either look helpless and hungry, or fully grown. Please avoid the helpless and hungry side of that spectrum.

Attachments

Deliverables

Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs

Note:

  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files