Winner
Entry #78 - Logo design - by grade
By grade

Fledge LLC picked a winning design in their logo design contest

For just $325, they received 78 designs from 14 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Logo for Fledge LLC

$325

Logo design contest

Custom package purchased for $325

(including 99designs fees)

by Lunarmobiscuit

Contest started Tue, 27 Mar 2012 20:38:00 +0000

Last feedback Thu, 05 Apr 2012 23:38:30 +0000

75% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

Business name
Fledge LLC
Description of business

Fledge is a business incubator specializing in creating socially, environmentally, and community conscious companies.

Industry

Business & Consulting

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
Dark greens, dark blues and black, but feel free to add a bright accent color if the design needs some contrast to make it "pop"
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
Notes

The logo must play off the bird connotation of "fledge", as in the state of development where a baby bird is ready for it's first flight. Somehow keep the "baby" aspect to the bird, as a fledgling is about to take its first flight, not just any flight.

Like the Jaguar logo, I'm envisoning a strong sense of movement.

And like the Jaguar and other logos, I have a strong preference for simple line drawings. Varying line thicknesses are good, as are other line-drawing techniques such as cross-hatching.

Be creative on the choice of Font and placement of the name. "Fledge" is the key word, and "LLC" needs to be visible, but not prominent.

The two attached pictures are from the pitch deck, both sourced from Flickr. In both cases, note that I had a very difficult time finding any pictures of birds which look both young but ready for their first flight. It seems birds tend to either look helpless and hungry, or fully grown. Please avoid the helpless and hungry side of that spectrum.

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
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    • Western Union
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    Contest Discussion

    5 comments shown 5 total, most recent first

    show
    1. User
      stevanga
      Actions
      Comment Date
      Fri, 13 Apr 2012 20:15:54 +0000
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      Congrats Toma!

    2. User
      KVA
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      Comment Date
      Wed, 11 Apr 2012 10:15:16 +0000
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      Congrats mate

    3. User
      99designs
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      Comment Date
      Mon, 02 Apr 2012 23:49:42 +0000
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      The contest holder has guaranteed to award the prize!

    4. User
      Alrob Works
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      Comment Date
      Sat, 31 Mar 2012 18:11:27 +0000
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      wow #16 's design is so clean...keep it up..good work man

    5. User
      Lunarmobiscuit
      Actions
      Comment Date
      Sat, 31 Mar 2012 07:25:27 +0000
      Badge
      Contest Holder
      Avatar

      For all your latecomers, please try something different than another wing. The "seerdon" wings won their stars from his great-looking wing, which is going to be hard to top.

      When I look at #19, for example, I see a mother bird and baby bird, as well as shapes reminiscent of feathers and a wing. That subtlety helped shoot that design to five stars.

      And outside of #12, no one has yet tried to integrate the design into the typography. There are plenty of horizontal lines to play with in the word Flege which could be replaced with feathers, and two little e's which are just dying to be fledgling birds. If you want to win, go outside the normal logo "box" and wow me!