Winner
Entry #78 - Logo design - by grade
By grade

Fledge LLC picked a winning design in their logo design contest

For just $325, they received 78 designs from 14 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Logo for Fledge LLC

$325

Logo design contest

Custom package purchased for $325

(including 99designs fees)

by Lunarmobiscuit

Contest started Tue, 27 Mar 2012 20:38:00 +0000

Last feedback Thu, 05 Apr 2012 23:38:30 +0000

75% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

Top entries

Design brief

Organization name

Fledge LLC

Description of business

Fledge is a business incubator specializing in creating socially, environmentally, and community conscious companies.

Organization industry

Business & Consulting

Description

None specified

Further requirements

The logo must play off the bird connotation of "fledge", as in the state of development where a baby bird is ready for it's first flight. Somehow keep the "baby" aspect to the bird, as a fledgling is about to take its first flight, not just any flight.

Like the Jaguar logo, I'm envisoning a strong sense of movement.

And like the Jaguar and other logos, I have a strong preference for simple line drawings. Varying line thicknesses are good, as are other line-drawing techniques such as cross-hatching.

Be creative on the choice of Font and placement of the name. "Fledge" is the key word, and "LLC" needs to be visible, but not prominent.

The two attached pictures are from the pitch deck, both sourced from Flickr. In both cases, note that I had a very difficult time finding any pictures of birds which look both young but ready for their first flight. It seems birds tend to either look helpless and hungry, or fully grown. Please avoid the helpless and hungry side of that spectrum.

Read full brief
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