Design Brief

For contest Logo and Favicon For Travel Booking Website, held by widestmedia in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, lopez Jr.!
Entries
280
Prize
$295
Details

A closer look at this contest

Created:
Fri, 31 Jul 2009 00:10:45 +0000
Ends:
Fri, 07 Aug 2009 00:10:45 +0000
Modified:
Fri, 31 Jul 2009 00:10:45 +0000
Last Feedback:
Thu, 06 Aug 2009 22:02:49 +0000
Comments:
46
Feedback:
31
Designers:
26
Brief Overview

We are a media company that acquire premium domains to develop them into super brands, both online and offline.

We are not in the business of rolling out minisites that will just sit in the background, waiting for a handful of visitors.

We develop domains into brands that we take directly to the customer to sell products and services that are in very high demand, and/or not efficiently provided by anyone else.

We are now starting a brand new project that will be our biggest yet!

This new brand will be developed in a phased fashion. However we expect to rigorously promote this brand online, in print, on TV, on billboads and on radio, in almost all first world countries.

Brand Name
Aeroplanes.com
Target Audience

Every day thousands of people take it to the air… With so many airlines/travel booking sites to choose from/use, branding is extremely important and at its core lies logo design.

As the brand name suggests, we are targeting the travel industry, with special focus on flights.

The first phase of development will see us offering travel bookings with emphasis on flights. However we will also offer hotels, car hire and vacations.

The latter phases will see us using the ultra premium and category-killer domain Aeroplanes.com to its fullest potential by offering very complex social networking functionalities to the travel industry and aeroplane/flight fanatics.

We are aiming to become an easily recognised and preferred brand in the travel booking industry fairly soon. Our logo will become the foundation of our brand and getting this right is key.

Requirements

Wants
• Must look good in colour and black & white
• Formats eps or other vector format, jpg & gif, tif, bmp
• Likely an elegant symbol/icon accompanying the name, that will be used as a favicon, and used to create a unique ID for the brand
• Elegant, Memorable, Luxury & Trustworthy + Recognizable and UNIQUE (even if when viewed small)
• Creative, amazing, professional design
• Logo must look good online, in print both small (business cards) and big (billboards)

Don't Wants
• Unprofessional work
• Comics
• Cliparts put together

Additional Information
-This is a one-word domain name. The logo should have the “.com” at the end (important).

-The word in the domain/brand name, aeroplanes (called airplanes in America) automatically suggests flying. Hence the symbol/icon in the logo should suggest flying through the use of curved shapes that resemble wings, or an eagle or even an aeroplane.

-Check out this article for some inspiration:
http://ebd.me/flying

-Ideally, if you can, submit one concept with an aeroplane; and another that uses curved shapes that resemble a wing(s), eagle or clearly suggests flying.

- Can be Aeroplanes.com or aeroplanes.com.

Let us know any questions you might have. We will try to provide you with every information you need to create our logo.

BE AMAZING, BE CREATIVE:-) Thanks!

Payment Methods

This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

  • Paypal (free, 2-3 day payment turnaround)
  • Moneybookers (charges apply, 5-10 day payment turnaround)
  • AlertPay (charges apply, 5-10 day payment turnaround)
  • Western Union (charges apply, 10 day payment turnaround)
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