Hi everyone,

I am excited to see the progress the logos are making.
Now there is 48 hours left, and we want to shift our focus onto getting the details right.

This is what we will be looking for:

Symbol: Energy, simplicity and attitude while retaining the symbolism. We will also check to see if there for any obvious mis-representations (such as the logo looking like something completely different).

Font: Again, energy, simplicity and attitude, with a focus on the text being in balance with the symbol.

Colors: As we get closer to the end we would like to see the logo in different colors, such as green, blue, red and a fiery orange. Needless to say, the logo must work in a b/w setting.

Again, thank you for participating.
We are filled with gratitude for the work you do to help us.

Well done everyone!

Many thanks to all that have submitted preliminary designs in the qualifying rounds, and congratulations to those of you still in the final round.

I have eliminated some of your earlier designs to give a more clear indication of where we are right now.

We are eagerly looking forward to see where your creativity will take this!

If you are in need of clarification or have any questions, feel free to ask. We are constantly monitoring the project, and we try to minimize the turnaround time as much as possible.

Thanks!

Guys and gals...

There's no need to re-invent the symbol too much.

Your professional touch onto the old symbol might do very well in this project, in combination with a good choice of text-layout and colour to convey the right attitude.

Rather than having you reinvent the wheel, I'd love to see your energy put into showing me your ideas on how to create a good logo using (your improved version of) the old symbol.

If any of you want clarifications or additional information, feel free to ask here or send me a private msg.

Big thanks to all of you!

Guys,

Remember that we are in this project because we want a NEW logo. Think outside the box on the text emblem.

We want to maintain the symbolism of the old symbol, but with a new, fresh look.

Keep in mind that "Modern" and "luxury" are important factors.

Keep up the good work!