Great efforts folks, tks, we are now more intune with the feeling, I understand I hv to build association with the logo, yet I am looking for a symbol that gives the feeling of the concept, when stand alone, yet not so obvious, has a meaning behind it that ties all the elements of the experience of shopping / savoring our products at Norm's-your new third' place, of course, don't forget about the stores colors as posted in here.

What if you start now on a tagline for more inspiration ?! perhaps think what comes to mind when you are enjoying these products..

Keep those wonderful creative juice flowing....

Pls reference to the posting titled Yumcha2 above for Norm's store colors. Thanks all.

We are looking for a logo, more than a sign. It must represent the concept and feeling of Norm's as the unique kind of place it is, not your everyday joe :-)

This design needs to include a symbol also that can be used independently of the whole as needed. like the mark of Nike or the letter "M" of McDonald.

The logo needs to tell the story of our concept, convey the feeling of shopping & savoring our products @ Norm's.

So make it so memorable in a flash,in 5 sec or less and you can still recall it because of the uniqueness,and be able to tie it with Norm's Wine Tea & Joe. pls explain your thought process as to how your design would tell our story and message the best.

Thanks all, great going so far, Let the fun times roll !!!

Thanks all for a great start !!! I do have a JPEG file on the core colors of the store. Pls adv how I can post it here.
Again,I am looking for a logo I can use as a whole and also I can use one symbol of it ,like a letter or a symbol- i.e the "M" of McDonald's and the "n" of Nike.