Logo Design For Lona Fitness
- Last feedback - Sun, 05 Aug 2012 01:19:20 +0000
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I am a solo entrepreneur who provides fitness training with Russian Kettlebell. The kettlebell is the key instrument of my practice and should be featured in any logo design.There are lots of kettlebells out there. But the kind I use look like this: http://bit.ly/O0iDy5
I provide instruction to mostly female adults in their 20s and 30s, but there are some men, too, of the same age. Income bracket is middle-class to affluent.
I need to finalize a logo for my business. I worked with a designer and got business cards made (which I've attached), but it had taken over six weeks for him to get an official logo to me, so I needed to move on. What he created was good, but I would prefer to see if someone can create something unique and different (although it doesn't have to be radically different).
Here are guidelines on what to convey:
1) STRENGTH. Kettlebell training is known as the "School of Strength" so it makes sense to convey this in some way with the image.
2) PROFESSIONALISM. We're all class at Lona Fitness! No cartoons, nothing silly. But I still like creativity!!
3) NOTHING "MACHO." My business is not for muscle heads or guys who want to get huge. We emphasize skill, quality of movement, and highly professional instruction. Again, a logo that's creative, but classy.
ATTACHED FILE: Current Web Logo: It's basic, but I like the colors - dark blue, gray, white, and black. I'd like to stick with those colors, or ones that match them. Everything is else up for grabs - build on what you see if you like it or change it for something new and creative. I leave it up to you.
Here's a sample of another kettlebell instructor's logo: http://bit.ly/O0ptUq. I like it a lot. but it's just a bit loud for my personal taste. Nonetheless, it's a great example of using the KB image to create an exciting logo. Here's another sample of a KB logo: http://bit.ly/O0pSWO. I like the previous one better, but this is still not bad. It's creative, though I would have liked a solid black for the KB instead of it being partially white on the inside. Still, I like the general concept and use of colors.
Every design must include:
1) the image of a kettlebell;
2) my business name "Lona Fitness";
3) the tag line: "Surprise Yourself"
BONUS: I will also need this logo to be incorporated into a headline banner for my website, and probably T-shirts and new business cards. Therefore, the winner of this contest can get more work from me on these things in the very near future.
Thank you for your help!