Not sure what happened to my grammar on the last post....must have cut and pasted something wrong.

Anyway, for #148, use it as a guide, not the be-all end-all. And don't feel obligated to copy it whatsoever.

We have a new "winner" for best color scheme, #148. It is sturdy and powerful, yet calm and inviting. Many of the submissions have one, but not the other (i.e. powerful and distant, or inviting but cartoony).

For all new submissions and revisions, please take a peek at #148. Please don't consider this color scheme and feel to be the end all be all, but it know that it works.

Another note: the best logos are keeping Life and 360 on the same level plane for the most part. The ones with Life above 360 don't really work - it should easily read left to right.

Naradez is right, no more emergency/red cross imagery please!

Here are a few more comments after seeing the work that has come through:

1) We want to appeal to 35 year old soccer moms more than anyone else. A lot of these logos are great, but would be better suited for a gaming or entertainment company

2) A lot of logos are conveying a fast pace. We want to be more slow and staid.

3) Keep this message in mind: Life is fast, stressful, and anxiety provoking. With Life360, you can slow down, enjoy life, and live confidently.

Here are a couple notes on what is working and what is not (but great work from everyone overall!):

1) In general crosses are very bad. To much of a medical/red cross assocation. The only one where it works at all is in 4 and 5, but even there I would like to see some other icon choice.

2) Colors that are too gentle or soft and bright don't work very well (3,8,9). We want something that is firm but ALSO is calming. So the best colors are ones like in 4,5,20,17,23,25,and 26. We also want to be careful about being too firm and has the disaster associations like in 13, 18, and 16.

3) The best fonts were ones that looked stylized versus stock fonts; the "360" in 17 was great, and in general the font worked well in 5, 23, and 20. On the topic of fonts, we also don't want to be to "techy", which seems to happen with most (not all) italicized fonts; examples of this are in 1,11 21, and 28.

4) In general capital L's were better than lowercase, but not always. The capital L seems more sturdy, and we want to be calming yet sturdy.

5) In terms of icon design, the ones that incorporated the circular patterns did the best, like 4, 5, 12, 20, 23, and 26.

6) The tagline was best when it was not a prominent part of the design. Small and subtle wins here.