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Find out how…Logo/Brand Identity for Leapfone Company
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- Last feedback - Tue, 07 Sep 2010 19:50:54 +0000
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CloseDesign brief
We are a long Distance alternative in Canada to the major Telecom providers (Telus, Bell, Rogers) that is significantly less expensive.
We offer Mobile VOIP products similar to Whistlephone.com, Truphone.com, Chattex.com, or Vyke.com.
We are not competing against other VOIP Cell Phone providers because we believe that 99% of the target consumers are not aware this category exists.
We are a new product in a crowded space, and have nation wide TV ad inventory to exploit when a consistent brand is delivered.
Leapfone is a new mobile phone provider allowing consumers to avoid the traditional long distance costs they receive from their current provider (ie Bell, Telus, Rogers).
o A brand identity is required (aka LOGO and colours).
Leapfone (Leapfone.com)
– small business owner
– travelling consultants
– business travelers
– high long distance (foreign clients)
– no home phone
– distant relatives
– skype users
– SMEs
– students
• There is always an underlying stress to any cell phone usage because you know the meter is running
• Core characteristics of a buyer
– either do a lot of long distance of would do a lot if it was cheap (minutes + roaming)
– reasonably tech savvy, but NO geeks - people who are just realizing what's possible with their smart phones.
– have or be willing to get a smart phone
– subscriber to higher than average phone plan
– see cell phone as indispensable life tool
– predisposed to buying online
– urban/suburban
– very sensitive about costs
• SMEs
– corporate plan – company make group purchases to save costs
– people do a lot of travel
– key decision makers have an intimate knowledge of all costs, from big expenses to grass roots spending so they will care about this
– have employee cell phone plans or cover expenses
These delivered files will be used by our design team to:
• Develop mobile interfaces for the Leapfone product. (Samples can be seen at www.calltopbx.com)
• We are using Wordpress 3.0 as the website platform, we will be applying the colors selected to the theme
• Leapfone will be advertising 30 second TV commercials to ethnic groups across Canada and USA - logo and colours would be used here.
The logo needs to be able to be iconic and work well inside the following resolutions:
The Software
==========================
We will need below files (width x height)
a) for iphone
Splash screen: 320 x 480 PNG
artWork: 512 x 512 PNG
icon: 57 x 57 PNG
b) for symbian
logo: 200 x 53 BMP file
icon: 64 x 64 BMP file
c) for android
Splash screen: 320 x 480 PNG
icon: 48 x 48 PNG
d) for windows mobile
Splash screen: 320 x 480 PNG
logo 220 x 80 PNG
icon: 256 x 256 PNG or .ICO file
e) for BlackBerry
icon: 48 x 48 PNG
f) for siplink dialer
icon 48 x 48 PNG
logo 270 x 100 PNG
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