Logo Design by palmateerâ„¢
By palmateerâ„¢

Retail greenhouse picked a winning design in their Logo Design contest

For just $330, they received 443 designs from 99 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Find out how…

iconic wordmark / logo for kobaro

$330

Custom Logo Design package

Purchased for $330

(including 99designs fees)

1

  • Open
  • The contest was open to all designers

2

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, palmateer™!
Held by retail greenhouse in Logo Design
  • Last feedback - Sun, 20 Apr 2008 05:19:12 +0000
  • Feedback 99%

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Design brief

Brief Summary

We need a simple yet eye catching wordmark / logo for kobaro, a company developing and retailing well designed home entertainment products.

Brand Name

kobaro

Description

kobaro is a brand of modern, well designed Home Entertainment products, such as DVD players, Televisions, Audio Equipment, portable media players etc

All products will be branded kobaro and will be retailed exclusively through kobaro stores.

The Logo must be simple, yet stand out from the crowd, timeless, yet modern. It will be used on the products, hence it needs to be black/white or linedrawing.

kobaro, as a name, must be the key component of the logo, easily identified and readable. We don't require pretty pictures or backgrounds.

Think apple, nike, IKEA

UPDATE 17th April

We have today held a focus group of 12 people around 30 designs to get more direction and input, the focus group was completely unaware about our business.

- All italic wordmarks were associated with sports, transport or travel, hence we need to steer away from italics

- The women in the group, prefered lighter wordmarks and also rounder eg #224 & #110. Women are our main target market.

- The audio symbols were associated with sound or music, the play or on/off buttons were not understood

- There was a general issue with readability of several of the proposals we put in front of them, it is necessary that it is easily read fast from any distance, we will use this to both brand products as well as on our stores.

Wants
  • Black / White only
  • kobaro must be with a unique type face
Don't Wants
  • The name kobaro must not be written by a generic type face
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