Entry #112 - Logo design - by Elwood9
By Elwood9

Kypselia picked a winning design in their logo design contest

For just $295, they received 118 designs from 23 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Honey, my software company needs a simple and elegant logo. 


Bronze Logo design package

Purchased for $295

(including 99designs fees)

By Kypselia
  • Last feedback - Fri, 08 Jun 2012 13:15:26 +0000
  • Feedback 93%
  • Refunds - 1


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 6 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, Elwood9!

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Design brief

Organization name


Description of business

Apple technologies consulting, iPhone & iPad development, communication agency.

Our brand Kypselia is derived from the greek Κυψελη (kypseli) which means "beehive". The idea conveyed is one of a careful craftsmanship and "lickable" products.

Organization industry



None specified

Further requirements

The different logo elements should subtly reflect the brand's values and hint at the meaning of its name. It should evoke simplicity, elegance and high-endness.

The logo should not be too complex (it shouldn't be an illustration for example) and should also avoid the corporate style (it is not your standard technology logo).

The logo as a whole would be the brand name with the visual as a decoration (ref: msn, bnp paribas and nicole mehta logos), however the visual must also be designed in a way that it could be used on its own, without the brand name, or with the brand name in smaller size below the visual.

The visual should be something that echoes the brand name, but not too obviously. Something like a stylized bee should be great, but I'm also open to other ideas that you may have. Drawings, whether cartoon-like or realistic, are to be absolutely avoided. Think shape, elegance and style. Check the createur-producteur, msn, bnp-paribas and christmas tree logos for reference.

The typography should be simple and clear, without excessive rigour or craziness, and the final a should evoke the greek letter alpha without being a true alpha. I have experimented with a Trebuchet MS Bold Italic that I manually "un-slanted" (see attached file) and tweaked, and though it obviously will need some more work to make it nice and coherent, this is the direction I want to go. You may experiment with other fonts if you are inspired, but please pay attention to the way I tweaked the a to make it evoke the alpha — that's how I want it to look like.

As for the colours, they should evoke high-end and be in tone with the brand. Logo should be usable on different background colours, namely dark grey (C=68 M=64 Y=66 K=68), honey (C=2 M=31 Y=100 K=0) and white (paper colour). A good idea would be to use those same three colours but feel free to propose something else if you see fit.

We will require layered Adobe Illustrator file (CMYK), with colour variations for each of the three background colours. Please do not use any stock images or clip art in the logo.

Read full brief
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