Winner
Entry #112 - Logo design - by Elwood9
By Elwood9

Kypselia picked a winning design in their logo design contest

For just $295, they received 118 designs from 23 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Honey, my software company needs a simple and elegant logo. 

$295

Logo design contest

Bronze package purchased for $295

(including 99designs fees)

by Kypselia

Contest started Wed, 21 Mar 2012 02:38:31 +0000

Last feedback Fri, 08 Jun 2012 13:15:26 +0000

93% of designs have feedback

Client has 1 refund

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

Business name
Kypselia
Description of business

Apple technologies consulting, iPhone & iPad development, communication agency.

Our brand Kypselia is derived from the greek Κυψελη (kypseli) which means "beehive". The idea conveyed is one of a careful craftsmanship and "lickable" products.

Industry

Technology

Preferred logo types
Sample logos
Do you have any example logos you like?

Providing designers with examples helps them identify the style and aesthetic you like.

Values to communicate
  • Feminine Masculine
  • Young Mature
  • Luxury Economical
  • Modern Classic
  • Playful Serious
  • Loud Quiet
  • Simple Complex
  • Subtle Obvious
Color preferences
see brief
To be used on
  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
Notes

The different logo elements should subtly reflect the brand's values and hint at the meaning of its name. It should evoke simplicity, elegance and high-endness.

The logo should not be too complex (it shouldn't be an illustration for example) and should also avoid the corporate style (it is not your standard technology logo).

The logo as a whole would be the brand name with the visual as a decoration (ref: msn, bnp paribas and nicole mehta logos), however the visual must also be designed in a way that it could be used on its own, without the brand name, or with the brand name in smaller size below the visual.

The visual should be something that echoes the brand name, but not too obviously. Something like a stylized bee should be great, but I'm also open to other ideas that you may have. Drawings, whether cartoon-like or realistic, are to be absolutely avoided. Think shape, elegance and style. Check the createur-producteur, msn, bnp-paribas and christmas tree logos for reference.

The typography should be simple and clear, without excessive rigour or craziness, and the final a should evoke the greek letter alpha without being a true alpha. I have experimented with a Trebuchet MS Bold Italic that I manually "un-slanted" (see attached file) and tweaked, and though it obviously will need some more work to make it nice and coherent, this is the direction I want to go. You may experiment with other fonts if you are inspired, but please pay attention to the way I tweaked the a to make it evoke the alpha — that's how I want it to look like.

As for the colours, they should evoke high-end and be in tone with the brand. Logo should be usable on different background colours, namely dark grey (C=68 M=64 Y=66 K=68), honey (C=2 M=31 Y=100 K=0) and white (paper colour). A good idea would be to use those same three colours but feel free to propose something else if you see fit.

We will require layered Adobe Illustrator file (CMYK), with colour variations for each of the three background colours. Please do not use any stock images or clip art in the logo.

Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

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    Contest Discussion

    15 comments shown 15 total, most recent first

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    1. User
      Febrinaldi
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      Comment Date
      Thu, 14 Jun 2012 18:04:09 +0000
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      What's going on here?

    2. User
      CROMWORX
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      Comment Date
      Tue, 24 Apr 2012 05:12:49 +0000
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      If you want to make designers work, make the price higher.

    3. User
      Kypselia
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      Comment Date
      Mon, 23 Apr 2012 19:00:51 +0000
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      Contest Holder
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      Hi all,

      Sorry for my silence for the last two weeks. I admit being disappointed by the contest, as I expected you as finalists to burst your creativity in the Final round, but only Elwood did show that level of commitment (unfortunately I'm not in love with the results so far, otherwise he'd already have won the prize).

      My busy schedule has done the rest in keeping me away from my contest. I got in touch today with 99designs and they proposed to reopen the contest for a few more days, to give you a chance to help get this logo finished.

      Thank you for your patience.

    4. User
      99designs
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      Comment Date
      Tue, 03 Apr 2012 08:54:14 +0000
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      The contest holder has guaranteed to award the prize!

    5. User
      Kypselia
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      Comment Date
      Wed, 28 Mar 2012 18:50:01 +0000
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      #83 is a good direction but too sketchy, #91 is better.

      I would really like, though, to see someone try something closer to #34, with the same 3D style and lighting. Wysek seems to have abandoned the contest so if anyone would want to take his place in the final round... you have three hours remaining :)

    6. User
      Kypselia
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      Comment Date
      Tue, 27 Mar 2012 21:04:58 +0000
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      Thanks for all those new designs in the last few hours!

      What I really would like to see before going into final round is an attempt at designing the idea of the ribbon circling around itself to draw a symbolic honeyspoon/hive. Something like the drawing I added this morning, but with the 3D-style and shadows of #34. Or, said differently: something like #34, but without the bees and with a continuous ribbon rather than parallel circles. If I like the result, it may very well be a good candidate for the award, or at least a qualifying ticket for the final round.

    7. User
      Kypselia
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      Comment Date
      Tue, 27 Mar 2012 13:12:50 +0000
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      One more global indication. It has occurred to my mind that, except for very specific designs like #16, I don't like the visuals that are symmetric. That's why I prefer #13 or #28 over #10, #58 or #63. That's why I prefer #43 or #11 over #49 or #45. That's why I don't like those parallel circles and would prefer a continuous helicoidal ribbon.

    8. User
      Kypselia
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      Comment Date
      Tue, 27 Mar 2012 12:59:00 +0000
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      I uploaded a new, hand-drawn example of what I'd like to see for the honeyspoon/hive direction: a ribbon that circles around itself and draws a symbolic honeyspoon/hive. The result should look a bit like #34, but instead of separate circles, should be one continuous ribbon. Alternatively, something in the style of #24 might work too, again with something more helicoidal than parallel circles.

    9. User
      Kypselia
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      Comment Date
      Sun, 25 Mar 2012 22:48:39 +0000
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      Hi all,

      I asked for an extension of the qualifying round, because I feel that I need more input before selecting my finalists. I think Bankai will be among them because I like what he did and feel that he demonstrated to me both talent and dedication, and I would like him to work further his propositions (what I called the third direction in my previous post). But as for the three other directions, I still feel we are in the early stages, promising but still babbling, and would like the rest of you to explore them more before I can make my mind.

      So, during that extra time:
      - Bankai, I'd be happy to see you improve your propositions, based on my feedback (though if you have a great idea for the other directions you are of course welcome to show it all the same!);
      - the others, please focus on exploring the first, second and fourth directions mentioned in my earlier post (though you may of course still come up with original ideas of your own if you think you have something great in mind). Namely: a curvy symbolisation of a bee's wings; an msn-like visual with transparency; a honeyspoon/hive symbolic representation.

      Thank you very much.

    10. User
      Kypselia
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      Comment Date
      Sat, 24 Mar 2012 15:09:33 +0000
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      Hi, thank you all for your inputs. Some global feedback.

      Visual
      -----
      We are exploring several interesting directions.

      - First one is a curvy symbolisation of a bee's wings (#10, #13, #26, #28, #41). It was my first idea and all those propositions go in the right direction, but I still haven't found something that I really like, so there's still definitely some room to explore here.

      - Second one is also based on something I suggested: an msn-like visual, as explored in #5, #11 and #38. Again there's something going in the right direction, but nothing I'm in love with yet. I have given febrinaldi some hints to try but feel free to explore further the concept in a different way.

      - Third one is an original idea from Bankai (#16, #17, #20, #27, #32) and is a quite formal representation of a bee, but still it's neither cartoony nor realistic, and that's the reason why I like it. I'm sure there's potential in that idea, and though I'm not yet fond of any of these propositions I do feel we're not very far from something great.

      - Fourth one is promising, it's about a honeyspoon/hive symbolic representation (#23, #24, #34, #40). It has had few proposition so far, because it's rather new, but I'd like to explore this direction further, I think there's some great potential there. Something like a ribbon that would circle several times to draw the honeyspoon/hive (see the christmas tree and MacTech logos in the brief) would be a good lead to follow and I would love to see some of you try that, but please also try other approaches, I don't want to restrain your creativity as you may come with something even better that I didn't think of.

      Finally, I also like some other designs that don't fit in these four main directions and that were good surprises, like the simple drawings of #31 and #18.

      And of course I still love the clean style of #1 so it stays in the run even though I'm currently giving priority to the other directions.

      Typeface
      --------
      I appreciate all efforts to try different typeface than the one I provided, but I'd rather them take into account the indication I gave in the brief that the final a should evoke an alpha. So even if tweaking can wait for the final round, at least the font should have an italic style a (I mean "o-like", not "slanted") rather than a roman style a ("d-like"). If it doesn't, I won't select it so it's just a waste of time. A special thank to tofik (#41) for having proposed a typeface that is both different from my proposition and respects my indication about the a.

    11. User
      AWESOME.
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      Comment Date
      Fri, 23 Mar 2012 10:47:18 +0000
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    12. User
      Kypselia
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      Comment Date
      Thu, 22 Mar 2012 14:29:56 +0000
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      The new designs are better. What I'm seeking is probably somewhere between #1, #10, #11, #13 and #16 :
      - I really like the cleanliness of #1, it's just that I think that the honeycomb is not the best icon for my taste and would prefer something more curvy, hence the idea of a bee or bee wings.
      - #10 is somewhat matching what I have in mind, but I don't like the realisation and it would be difficult to use the visual alone (without the typeface)
      - #13 is a better try in the same direction
      - #11 is also a nice try and maybe one direction to explore further
      - #16 is different direction that I like too

    13. User
      Kypselia
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      Comment Date
      Thu, 22 Mar 2012 00:22:02 +0000
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      I just added a few examples found here in other contests, that may serve as an inspiration for what paths you may want to explore. I hope this is allowed and if you are the author of one of these, please take it as an invitation to participate in this contest!

      I also added a composition of my own to show you an example of one direction to go. Please don't stick too close to that (if that was what I wanted I wouldn't have opened a contest!) but just take some inspiration from it and see what I mean when I say I'd like something more stylised (compared to #3, #5, #6) and more in curves (compared to #1, #2, #7).

    14. User
      Kypselia
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      Comment Date
      Wed, 21 Mar 2012 17:59:01 +0000
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      Style is also something important to consider. I want it to be simple, clear, and express high-endness. In that view, and even though I find the comb in #1 and #4 too angulous and would prefer another, lighter visual, I still prefer those to #3 and #5, just because of their style.

      Try doing something with the style of #1 and #4, but with other shapes as described in my previous comment. If you choose a bee, you may want to reduce it to its wings for example. In any case, the sting is something I'd rather not display.

    15. User
      Kypselia
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      Comment Date
      Wed, 21 Mar 2012 16:53:22 +0000
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      A first global feedback:

      Typeface
      - I prefer a sans serif font and lowercase for non-capital letters;
      - the fontface chosen in #2, though serif and uppercase, does have the right dose of fantasy (as we can see in the bottom of the K, the loop of the P, the bottom of the L);
      - I appreciate any effort made on the typeface;
      - exact font tweaking to my taste might be something that occurs in the final round though: do not lose too much time there for now, a general direction is okay at this stage and it doesn't really matter if I find it too much or not at the right place, as long as I can see that you care and have the talent to improve it later :)

      Visual
      - this is essential and for the moment none of the three designs submitted match what I expect, even though I already find the three of them beautiful
      - I like the cleanliness of #1's comb, but it is too angular for my taste (maybe a comb is not a good choice of visual for that reason)
      - I imagine best a stylised bee (with a focus on its wings for example), but you may also wish to experiment with something else (a beehive for example, or a honey pot, or anything related to the honey world)
      - whatever visual you choose, make it not too angular, and very symbolic: it should not be a drawing but a mere shape;
      - some suggestions: play with transparency (as in msn's logo), draw with a ribbon (as in christmas tree logo), experiment with variable-width strokes (as in createur-producteur)...
      - a very light, barely noticeable, honeycomb grid might however be a good idea for a background pattern (but i see that as an added bonus, it is not essential)

      Thank you very much to the three designers that already submitted their work and enabled me to give these additional remarks.