Honey, my software company needs a simple and elegant logo. 

$295

Logo design contest

Bronze package purchased for $295

(including 99designs fees)

by Kypselia

Contest started Wed, 21 Mar 2012 02:38:31 +0000

Last feedback Fri, 08 Jun 2012 13:15:26 +0000

93% of designs have feedback

Client has 1 refund

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer Elwood9 !

Contest title

Title

Honey, my software company needs a simple and elegant logo. 

Subtitle

The idea to convey is one of a careful craftsmanship and "lickable" products.

Background information

Name to incorporate in the logo

Kypselia

Description of the organization and its target audience

Apple technologies consulting, iPhone & iPad development, communication agency.

Our brand Kypselia is derived from the greek Κυψελη (kypseli) which means "beehive". The idea conveyed is one of a careful craftsmanship and "lickable" products.

Industry

Technology

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

see brief

Sample logos

Other

Notes

The different logo elements should subtly reflect the brand's values and hint at the meaning of its name. It should evoke simplicity, elegance and high-endness.

The logo should not be too complex (it shouldn't be an illustration for example) and should also avoid the corporate style (it is not your standard technology logo).

The logo as a whole would be the brand name with the visual as a decoration (ref: msn, bnp paribas and nicole mehta logos), however the visual must also be designed in a way that it could be used on its own, without the brand name, or with the brand name in smaller size below the visual.

The visual should be something that echoes the brand name, but not too obviously. Something like a stylized bee should be great, but I'm also open to other ideas that you may have. Drawings, whether cartoon-like or realistic, are to be absolutely avoided. Think shape, elegance and style. Check the createur-producteur, msn, bnp-paribas and christmas tree logos for reference.

The typography should be simple and clear, without excessive rigour or craziness, and the final a should evoke the greek letter alpha without being a true alpha. I have experimented with a Trebuchet MS Bold Italic that I manually "un-slanted" (see attached file) and tweaked, and though it obviously will need some more work to make it nice and coherent, this is the direction I want to go. You may experiment with other fonts if you are inspired, but please pay attention to the way I tweaked the a to make it evoke the alpha — that's how I want it to look like.

As for the colours, they should evoke high-end and be in tone with the brand. Logo should be usable on different background colours, namely dark grey (C=68 M=64 Y=66 K=68), honey (C=2 M=31 Y=100 K=0) and white (paper colour). A good idea would be to use those same three colours but feel free to propose something else if you see fit.

We will require layered Adobe Illustrator file (CMYK), with colour variations for each of the three background colours. Please do not use any stock images or clip art in the logo.

Attachments

Deliverables

Required design files

  • Layered vectors in EPS & PDF
  • Screen quality JPEG & PNGs

Note:

  • Text in logos should be converted to outlines.
  • For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing actual files