Entry #59 - Logo design - by TwinkleBee

HiQualia picked a winning design in their logo design contest

For just $300, they received 64 designs from 24 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

HiQualia needs a new logo


Custom Logo design package

Purchased for $300

(including 99designs fees)

By Collin.cusce
  • Last feedback - Mon, 06 Aug 2012 18:37:19 +0000
  • Feedback 8%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 0 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, TwinkleBee!

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Design brief

Organization name


Description of business

"Qualia" is a Greek word meaning, "Experience". It is often used to describe the experiences that we cannot communicate between each other. Love, hate, even "green". We all know what they mean, but do we actually experience them the same? We have technology that makes a computer look and see things the way a human would, and to express the common experiences between machine and human the way a human would express between itself and other humans.

We provide solutions for computer vision which matches human experience. Target audience ranges from consumers looking to find images which violate their copyright, security professionals who want to identify changes in security camera footage, and businesses who want to find duplicate image data.

Organization industry



None specified

Further requirements

Look, I'm honestly not very good at design. I am good at knowing what I like and what I don't. I like simplicity. I don't like complexity. I want to convey LOTS of information in as little space as possible. I want something that can be instantly recognizable. I don't want to confuse my brand with other brands. I'm not a big fan of overly fancy fonts or lettering, but too simple can be bad as it just looks lazy, yanno? That picture I attached, the feeling you get when you look at that picture is the same feeling you should get when you look at my logo. To me, I feel awe, inspiration, and a dream. I want a logo which basically says, "It is hard to believe these guys can do what they do, and I'm amazed that they are."

Also, it should three-tone very well, with one of the tones being a black, white, or gray (for business card purposes).

Read full brief
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