Property Ants picked a winning design in their logo design contest.

For just A$499 they received 344 designs from 73 designers.

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Help Property Ants with a new logo

A$499

Logo design contest

Silver package purchased for A$499

(including 99designs fees)

by Property Ants

Contest started Fri, 06 Apr 2012 04:23:45 +0000

Last feedback Thu, 12 Apr 2012 11:34:08 +0000

99% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer AlexandraArvanitidis !

Top entries

Design brief

Organization name

Property Ants

Description of business

We are a small property development business based in Australia that buys residential property (houses & units) at less than market rate, then develops to generate increased rental returns and capital growth. Key words also include cosmetic & structural renovations, flipping, desirable family homes, profit, hard working, consultancy, creative property solutions.

Organization industry

Real Estate & Mortgage

Description

None specified

Further requirements

We are a small property development business based in Australia that buys residential property (houses & units) at less than market rate, then develops to generate increased rental returns and capital growth. Key words also include cosmetic & structural renovations, flipping, desirable family homes, profit, hard working, consultancy, creative property solutions.

* We are a PROPERTY DEVELOPMENT COMPANY.

* For us, use of the word "ants" indicate teamwork, hard-work, collaboration, strong communication, everyone has a role & knows there responsibilities.

* We DO want the logo to be INTELLIGENT, clever, exciting & intriguing. PLEASE SEE THE EXAMPLE LOGOS contained within the brief.

* We do NOT want a bulky or heavy, cheap or childlike logo. Please do not use any stock images or clip art.

* We would consider having the logo incorporate an ant and/or property character - but not essential. If using an ant, we don't want to feel like our logo suggests Property Ants are a pest control company...! :-)

* We think that 3D, subtle shadow or mirrored logos look better than flat, 2D formats - but will consider all options.

* We think that contemporary; clean; crisp; refreshing; logos look better - but will consider all options.

Please feel free to experiment with colours, although we have a preference to blue, red, yellow, green and/or purple.

Values are as follows;

50% masculine 50% feminine.
90% mature 10% young.
80% luxury 20% economical.
60% modern 40% classic.
90% serious 10% playful.
50% loud 50% quiet.
75% complex 25% simple.
60% subtle 40% obvious.

__________________________

The files we will require are:


* Print file format - .ai (CMYK)
* 
Web file format - .jpg and layered .psd (RGB)

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Interesting read from "http://www.logodesignlove.com/logo-design-tips"

1. A logo doesn’t need to say what a company does

.
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a symbol

.
Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.

3. Two-way process

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Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.

4. Picasso started somewhere

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You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.

5. Under-promise, over-deliver

.
If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.

6. Leave trends to the fashion industry

.
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.



Don’t follow the pack.
 Stand out.

7. Work in black first.
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.

8. Keep it appropriate

.
Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.

9. A simple logo aids recognition

.
Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.

10. One thing to remember

.
That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.



Not two, three, or four.

 One.

__________________________

PLEASE EMAIL ME IF YOU HAVE ANY QUESTIONS - david @ propertyants . com . au

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