Entry #125 - Logo design - by Terry Bogard

Ally Management Consultants picked a winning design in their logo design contest

For just CA$644, they received 102 designs from 30 designers.

Already have. :-) — Kim Pomares

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Help me stand out with class! Logo and Business Card for Ally Management Consultants


Silver Logo design package

Purchased for CA$644

(including 99designs fees)

By Kim Pomares
  • Last feedback - Tue, 06 Mar 2012 16:46:29 +0000
  • Feedback 99%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 6 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, Terry Bogard!

Top entries

Design brief

Organization name

Ally Management Consultants

Description of business

Services to Independent Management Consultants, aiming at pulling together all the consultants' experience and talents into a powerful worldwide network.

Organization industry

Business & Consulting


None specified

Further requirements

Management consultancy firms' logos are very basic ... essentially their name only. They say their name as it is; there is a confidence with saying the name and not having to add much more to it.

A few consulting companies have an understated message, which I like. Deloitte has the green dot, which represents a full stop, one stop shop for helping clients. Bain's logo, which I like, added a compass, representing the ability to show direction. Accenture has a forward arrow, representing moving ahead. Kurt Salmon has the north star, representing the beacon for the travels ahead.

I want our logo to have a regular type face, which is also clean and strong. I don't want to yell my name (e.g. a very big and bold "Ally"), I just want to say it. The one key message that I want our logo to portray is "collaborative".

Read full brief
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