We are a fireworks retail company. We set up retail firework tents all over Tennessee and Kentucky to sell consumer fireworks to the general public; currently we have 85 locations. We currently sell under the name Fireworks Supermarket, but are needing a second name (or "doing business as" name) to sell under.
Our target market is very diverse, it ranges from single males, families, kids (whose parents must buy for them), to groups of people wanting to put on a 4th of July party. In our industry competition is often fierce. We want a logo that sends a message to males that our products are big and powerful, while at the same time doesn't scare away and even entices families, women, and kids that our product is superior to our competitions.
We will use the winning logo on our website, bill boards, 4' x 8' banners, and other various advertising media. The logo dimensions need to be around twice as wide as it is tall. The reason for this is it will fit near perfectly on a 4' x 8' banner, among other advertising media we use. Ideally we would like the logo to be 2 or 3 colors to keep our printing costs for banners, t-shirts, etc. to a minimum.
This logo is something you should have fun with since we are fairly open to anything at this point. I included (uploaded) our current Fireworks Supermarket logo for you to take a look at. A design similar to this (patriotic, layout, etc.) is fine, but don't get too hung up on making it just like this one. If you have a great idea that is nothing like this, go for it, we might love it. I will try to give as much feedback as I can to help out.