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Mrichards picked a winning design in their logo design contest

For just $295 they received 124 designs from 22 designers.

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Here's what the client asked for

Background information

Name to incorporate in the logo

FUEL

Description of the organization and its target audience

FUEL is a University of Chicago outreach program for African-American Lesbian, Gay, Bisexual and Transgendered youth. The goal of FUEL is to create spaces that FUEL youth participants to go INWARD by encouraging and cultivating self-love, UPWARD in their spiritual development, and OUTWARD in becoming activists and organizers in the community. In short, our programming is aimed to FUEL youth: UPWARD, INWARD, AND OUTWARD.

Industry

Community & Non-Profit

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

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