Entry #213 - Logo design - by MashaM
By MashaM

Fresh Purl picked a winning design in their logo design contest

For just AU$299, they received 208 designs from 31 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Help Fresh Purl with a new logo


Bronze Logo design package

Purchased for AU$299

(including 99designs fees)

By spunout
  • Last feedback - Wed, 08 Aug 2012 10:31:48 +0000
  • Feedback 99%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 6 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, MashaM!

Top entries

Design brief

Organization name

Fresh Purl

Description of business

I own a yarn store, with up market, unique yarns. Our target market are 20-40 year old knitters, who are computer savvy, with disposable incomes. I was a fresh, contemporary design, maybe even 'modern vintage'.

I also have a spinning store, and the logo was 99 designed!

Think young, think classy, think simple, not clichéd.

I don't really want anything sheepy, and the examples of logos I have used that have sheep in are more about  the style rather than an actual sheep, ie vintage style or sketched. 

I've attached photos of what a skein of yarn looks like, so you could loosely incorporate that into the design, should you feel it fits?  I'd rather not have the 'round ball of yarn' image, as a lot of knitting yarn on the market is sold in these twisted hanks.

We don't cater for granny knitters AT ALL.

Our website will have lots of white space, very similar to the hand spinning store mentioned above.

Two colours max, possibly sketched black/grey logo. Try me!

Organization industry



None specified

Further requirements

If you have an idea that is outside of the spec, let me know. You're the designers, so if you have input that I might not have thought of, that could help.

Above all, please ask me if you are confused by my spec, as I am happy to provide links to websites that I like the look and feel of.

Many of the images I have uploaded below are hanks of yarn before they are wound into balls to be knit with.  A lot of more expensive yarns are produced this way, as they look beautiful hanging in yarn stores!!


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