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spunout picked a winning design in their logo design contest

For just A$299 they received 208 designs from 31 designers.

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Here's what the client asked for

Contest title

Title

Help Fresh Purl with a new logo

Subtitle

I own a yarn store, with up market, unique yarns

Background information

Name to incorporate in the logo

Fresh Purl

Description of the organization and its target audience

I own a yarn store, with up market, unique yarns. Our target market are 20-40 year old knitters, who are computer savvy, with disposable incomes. I was a fresh, contemporary design, maybe even 'modern vintage'.

I also have a spinning store http://www.spunout.com.au, and the logo was 99 designed!

Think young, think classy, think simple, not clichéd.

I don't really want anything sheepy, and the examples of logos I have used that have sheep in are more about  the style rather than an actual sheep, ie vintage style or sketched. 

I've attached photos of what a skein of yarn looks like, so you could loosely incorporate that into the design, should you feel it fits?  I'd rather not have the 'round ball of yarn' image, as a lot of knitting yarn on the market is sold in these twisted hanks.

We don't cater for granny knitters AT ALL.

Our website will have lots of white space, very similar to the hand spinning store mentioned above.

Two colours max, possibly sketched black/grey logo. Try me!

Industry

Retail

Visual style

Preferred logo types

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

duck egg blue & pale/dark grey

Sample logos

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