Currently, when you have a baby parents are given a 'physical' Personal Health Record for the baby. This is a book given to you by the hospital.
Babeenotes is a Mobile App and Website that digitises this book and makes it totally mobile.
So parents can access this information wherever they are. This will be especially valuable to parents in an emergency.
The key feature of this product is Parents concern for their child. The social media aspects are great value adds, but fear and concern for their child are key drivers for uptake.