Basically there are two audiences:
1) Brand Geeks (marketing people with a compulsive interest in brand strategy - mostly the audience for the blog)
2) Brand Geeks in training (seminars & workshops)
These people are brand-savvy, and we teach people to tell the difference between a good brand and a bad one (and yes that includes logos!) And when we say "good" we don't mean "pretty" or "designerly", we mean effective at creating a strong, memorable relationship.
So why are we going this route rather than the traditional agency route? Well Grasshopper, that's a GREAT question.
We've worked with dozens of agencies over the years - big and small - and it's usually a case of "you get what you pay for" - that is a big well-reputed firm will most often provide the most professional output, BUT it's also a huge gamble with big bucks on the line. And we've often found that freelance designers and even design students often provide a much fresher approach - even if it's a bit rougher around the edges.
So we figured we'd give this a try! And if it works well, we'll have a quick option to give our smaller clients with fewer ongoing needs.
Beg to Differ is an umbrella brand for a bunch of different projects that our strategy firm - Brandvelope - has underway or is planning.
1) Blog - Begtodiffer.com
2) Brand Strategy Boot Camp
3) Elevator Pitch workshops for executives.
4) Online Webinars
The common thread is differentiation - setting yourself apart from the background noise in a given market in creative ways.