My target audience is people like myself, that are looking to share a good laugh. The site will be one of those "here's a picture, make a caption" type deals with some hilarious commentary scattered in between.
I spend most of my day doing real work, but every now and then I need a break from reality. I'm the one you'll find in the office passing around the funny pictures and oddball stories you'll find online.
I'm always looking to share any kind of humor, whether it be dry and bland or more direct and even obvious sarcasm.