Our product is going to revolutionize Christmas tree lighting. Geek My Tree controls 2” full color glow balls that can produce over a 100 different effects across the tree. Each ball is independently controlled and capable producing 16.7 million colors. Effects include organic color washes, sparkle effects, rotating color spirals and more. See this YouTube clip for an example: http://www.youtube.com/watch?v=sbUCGbbYA7s
The target audience is people who are looking to go beyond the normal. I want to relay impressive color and effects but simplicity. This product is being made so that anyone can pull it out of a box, hang the lights, plug it in, and it just works.