Fuel Logo in Logo Design

Held by sportstalkterry

Summary

Status
won
Status Comment
Congratulations to the winner, Meko6!
Entries
261
Prize
$300
Details

A closer look at this contest

Created:
Thu, 08 Jan 2009 07:51:11 +0000
Ends:
Thu, 15 Jan 2009 07:51:11 +0000
Modified:
Mon, 12 Jan 2009 22:52:48 +0000
Last Feedback:
Tue, 20 Jan 2009 03:14:54 +0000
Comments:
44
Designers:
69
Feedback:
62%
Brief Summary

New supplement store looking for bold, aggressive logo that appeals to the Gold's Gym crowd.

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Discussion

44 comments shown 44 total, most recent first

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  1. User
    SiMar
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    Comment Date
    Sat, 24 Jan 2009 16:05:06 +0000
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    Youre right Emi! The logo's meaning = Hardcore Aggressive Sports Supplements for the average Ballerina! - Certainly not the Golds Gym crowd as requested in the brief! I know for a fact that the nutritional supplement industry is overly competitive and having a weak brand isnt going to do a company in this field any favours

  2. User
    ulahts
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    Comment Date
    Thu, 22 Jan 2009 22:39:25 +0000
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    I am very glad i had withdrawn my entries in perfect time to avoid this situation.
    I have to add that this flame looks exactly like anyother overdone flame in the entire world and choosing the free font SpaceAge is just a perfect one for this client. He will do a trumendeous work to save his product.

    Congrats meko6!

  3. User
    strider
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    Comment Date
    Thu, 22 Jan 2009 12:52:27 +0000
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    still can't make out what that logo has to do with a nutri product...the CH doesn't want gas pumps or does he ;)

  4. User
    SR Promotions
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    Comment Date
    Wed, 21 Jan 2009 10:40:30 +0000
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    Theres a multitude of CH feedback about being aggressive, the more aggressive the better, that they wanted stuff that could be a tattoo, that was just uber and overly aggressive looking, that they wanted originality and creativity.... and the winning design is like the most antiseptic, basic, expected vanilla thing.

    Just kinda surprised me a bit, as my designs were in the finals.

    In any case, oh well, nothing can be done now. On to the next one!!!

    SR

  5. User
    SR Promotions
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    Comment Date
    Wed, 21 Jan 2009 10:36:38 +0000
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    SiMar,

    No you are right, logo design is about that. But thats assuming you as a professional are on one side of the table, and you are sitting across from other professionals on the client side. I think maybe on this site you tend to just be sitting across from the guy that makes his decision based on emotional responses along with the feedback of other guys that do the same and the professionalism isnt really on that side of the equation.

    Nonetheless thats how this game works, no sense dwelling on it. I say congrats to the winner and move on to the next. My only real problem with contests like this is there was explicit requests from the CH for certain things, there was really a very plentiful collection of feedback from the CH that reinforced what was "desired", and then the winning design has no aspect of any of that. Makes me feel like the CH wasted my time by so forcefully leading the participants down a road that was never going to lead to a win. Thats got less to do with logo design as it does with CH's acting foolish.

    SR

  6. User
    SiMar
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    Comment Date
    Tue, 20 Jan 2009 18:37:48 +0000
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    Amazing, although not surprising here! I thought logo design was about creating an original, creative and recognizable brand? Maybe not these days!

  7. User
    awongly
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    Comment Date
    Tue, 20 Jan 2009 14:54:50 +0000
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    rookie wins. Expert loses. It always happens right here.

  8. User
    SR Promotions
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    Comment Date
    Tue, 20 Jan 2009 03:23:38 +0000
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    Im always surprised when the winner of the contest had completely nothing to do with the brief description, any of the CH comments or feedback, or nothing really at all to do with what was requested.

    Anyways, congrats meko!!!

    SR

  9. User
    sportstalkterry
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    Comment Date
    Tue, 20 Jan 2009 03:09:53 +0000
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    We'd like to once again thank all of the designers who participated. The final decision was incredibly tough to make. We could have chosen any one of 12 finalists and been extremely happy. However, we had to choose one.

  10. User
    sportstalkterry
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    Comment Date
    Sat, 17 Jan 2009 06:43:19 +0000
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    It's plain to see we've got several incredible designs. This has made it much more difficult than we anticipated. We are in the process of consulting with our marketing and interior design people and will make a decision in the next day or so. Again, thanks to all the designers for their hard work. You really exceeded our expectations!