molly99designs picked a winning design in their logo design contest

For just $429 they received 4634 designs from 962 designers.

Here's what the client asked for

Background information

Name to incorporate in the logo

Yahoo!

Description of the organization and its target audience

*This is an unofficial contest run by 99designs!*

Yahoo! recently announced that it will be revealing a brand new logo design to reflect the major changes underway at the company. As Yahoo!'s chief marketing office said on the company's Tumblr, the new logo "will be a modern redesign that's more reflective of our reimagined design and new experiences."

Yahoo!'s redesign campaign involves displaying *a new logo design per day for 30 days* until the reveal of its official new logo on September 5th.

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- WHERE 99DESIGNS COMES IN -

We thought it would be fun to get some engagement from our awesome community to redesign the Yahoo! logo.

We will be awarding one winner and displaying 29 of the very best and most unique entries on our blog in order to highlight the talent of the top 30 designers! We imagine Yahoo!'s 30 logo designs will be impressive, but also think our community - many of whom use Yahoo! daily - can give the company's design team a run for its money. 

To read more about the Yahoo! redesign, check out the company's blog post: http://yahoo.tumblr.com/post/575820…-of-change

You can see a new Yahoo! logo each day here: http://www.yahoo.com/dailylogo

Industry

Internet

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • A character or mascot to represent your business.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

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