motive-a, do you get this is for FUN? There is not a CH --99designs is the CH (NOT Marka Hansen, Gap North America president) The Gap Company spent the last two years rebranding and the backlash just may be a brilliant marketing scheme (one that instantly went viral).
Slighten up :-) --you've done great designs to show your clients who you CAN dialog with about their rebranding efforts. Use this (the gap mess) as an example of a misfire. And perhaps submit your book to Laird & Partners.