Winner

Kristen L Holden picked a winning design in their logo design contest.

For just $708 they received 4550 designs from 1117 designers.

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Design a better GAP Logo (Community Project)

$708

Logo design contest

Custom package purchased for $708

(including 99designs fees)

by Kristen L Holden

Contest started Thu, 07 Oct 2010 01:02:59 +0000

No feedback given yet

Client has 1 refund

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
2. Select winner
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designers SilenceDesign , Tristan Rossi !
Brief Overview
** This project is sponsored by 99designs ** Gap recently announced a new logo which has received criticism from designers and customers all over the world. We think the 99designs community of designers can do much, much better! The winning design will be decided by community vote and 99designs will present the winning logo to the management of The Gap Inc as a gesture of goodwill. The winning designer will also be featured in the next 99designs newsletter! **ONLY star ratings will be given as feedback during the contest. Designs will be eliminated if they are inappropriate or completely off brief** 1 star: Does not meet the brief or is extremely low quality. 2 stars: Shows some creativity however needs to be refined further. 3 stars: Good design however it could be improved with some further refinement. 4 stars: Design is looking great definitely one of the best. 5 stars: Amazing design, we love it! Great work! :) ** About Gap ** Gap offers iconic American style to customers of all ages. Since 1969, customers have looked to Gap for updated, casual clothing and accessories that help them express their own personal sense of style. Today, Gap continues to be the best destination for wardrobe essentials such as T-shirts, hoodies, great-fitting pants and denim. What began as one brand has grown to include Gap, GapKids, babyGap, GapMaternity and gapbody. Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world. The company has over 3400 gap stores worldwide and is a publicly traded and well respected business globally.
Brand Name

The Gap Inc

Target Audience
When Gap was founded in 1969, its targeted customers were the younger generation. Hip young customers who appreciated the high quality jeans they produced. As the business idea became successful, Gap expanded its offerings and now targets men, women and children with its wide range of products. See: http://www.gap.com More about gap's long history can be found by viewing the wikipedia page: http://en.wikipedia.org/wiki/Gap_(clothing_retailer)
Requirements
The goal of this project is to design a far more suitable and recognizable logo based on the target market and the companies iconic products. The recently released logo (newlogo.jpg) is extremely bland and has had a horrible backlash from the worlds design community. We feel that our design community can produce a far better logo! You are free to use your imagination when designing this logo. The only requirement is that your design reflect some aspect of the brands history or target market. A copy of the companies iconic original logo is also included (oldlogo.jpg) - Feel free to use this as inspiration. Every logo submitted should be: 1. Legible, easy to decipher the letters and the name of the company. Flipped or mirrored lettering goes against this. 2. Effective without color, looks good in black & white 3. Scalable. Works at 1 inch and 100 feet. 4. Versatile & multi-purpose. Has to reproduce well on business cards, pens, letterhead, mugs, tradeshow booths, etc. 5. Simple & memorable. Don't get too complicated. Come on designers - let’s show them how it’s done! Note: This is NOT an official Gap promotion and is in no way affiliated with or endorsed by The Gap Inc.
Files attached

    Supplied file types

    Layered vectors in EPS & PDF
    Screen quality JPEG & PNGs

    Note: Fonts used will be detailed by the designer but are not provided for licensing reasons.

    Payment methods

    This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

    • Payoneer
      FREE activation, low charges apply, turnaround in 24-48 business hours
    • Skrill (Moneybookers)
      Charges apply, turnaround in 3-5 business days
    • Paypal
      Charges apply, turnaround in 3-5 business days
    • Western Union
      Charges apply, turnaround in 10 business days

    Contest Discussion

    235 comments shown 235 total, most recent first

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    1. User
      Matt Mickiewicz
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      Comment Date
      Mon, 25 Oct 2010 20:48:31 +0000
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      Thanks so much to everyone that entered!

      We were so impressed that we decided to award two winners, one winner based on votes as chosen by the community and one based on our own opinion. Check out our blog post for more details: http://blog.99designs.com/

      That being said, this was a really hard decision. There were well over 100+ potential winning designs that all could have won, the quality and the talent shown in this fun, community project was simply astounding and we've learned some really interesting lessons that we will apply when running these fun community projects in the future, we appreciate all your feedback.

    2. User
      Matt Mickiewicz
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      Comment Date
      Mon, 18 Oct 2010 16:50:20 +0000
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      Note that there are 6 pages of designs up for voting... some of my personal favourites aren't even on the first page.

      Be sure to browse through the pages and remember that you can vote on as many designs as you like by clicking the Facebook LIKE button next to the design.

    3. User
      Matt Mickiewicz
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      Comment Date
      Sat, 16 Oct 2010 01:44:42 +0000
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      Click the "LIKE" button next to the entry you'd like to vote for and be declared the winner.

      Voting closes at lunch time on Monday (US Time).

    4. User
      Kristen L Holden
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      Comment Date
      Tue, 12 Oct 2010 06:59:51 +0000
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      I want to thank everybody who participated in the contest. We have had so many great designs its awesome to see the community so passionate about a contest. We will be closing this thread now to comments but please check the blog for more information on the community vote which we will be announcing shortly.

      Great work guys :)

    5. User
      Kristen L Holden
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      Comment Date
      Tue, 12 Oct 2010 03:50:55 +0000
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      @jrmy - There have been multiple people reviewing designs. These people include professional designers. Everybody has their opinions, we respect yours so please respect other peoples.

      @andrezx - Gap has decided to return to their old logo. I have not see anywhere in the press releases or stories which say they will not consider a logo from crowdsourcing. That is however beside the point, this contest was sponsored by 99designs so that you could all work on a topical and fun design contest. The vast majority of designers who took part seemed to find it a fun experience and took part in the spirit of the contest.

      @LOT Grafix - As mentioned there are various people rating these designs and it was the collective decision to give designs their ratings. We have not completed a final review of the star ratings. Two of our designers will be reviewing the designs over the next 24 hours. From there we will then announce the way in which the community vote will be run.

    6. User
      no-spec.com
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      Comment Date
      Tue, 12 Oct 2010 03:00:16 +0000
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      GAP just posted that they won't accept a logo from crown sourcing:

      http://www.ft.com/cms/s/0/0fc7f4b2-…abdc0.html

    7. User
      dezig
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      Comment Date
      Tue, 12 Oct 2010 02:43:57 +0000
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      wow!!! good luck everyone...

    8. User
      karpol
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      Comment Date
      Tue, 12 Oct 2010 02:10:36 +0000
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      @CH
      thanks very much for the explanation
      really understandable with this huge participants

      cheers

    9. User
      jrmy
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      Comment Date
      Tue, 12 Oct 2010 02:03:07 +0000
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      Either this contest is a joke, or the contest holder has no knowledge of what a good logo design is.

      Some of these logos with 4+ stars are so terrible.

    10. User
      nyfreelancedesigner
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      Comment Date
      Tue, 12 Oct 2010 00:53:57 +0000
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      I really like #4429. What font is that?

    11. User
      Kristen L Holden
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      Comment Date
      Tue, 12 Oct 2010 00:19:14 +0000
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      @karpol - There are several people involved in rating the designs. So i'm not quite sure of the exact reason it was changed as we have two others going through and reviewing all of the submissions now.

    12. User
      Kristen L Holden
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      Comment Date
      Mon, 11 Oct 2010 23:23:41 +0000
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      @chasegraphix - The contest was indeed shortened due to the overwhelming response from you our designers. We will be announcing how the vote will work shortly. There will be every effort made to ensure a fair and balanced vote.

    13. User
      Kristen L Holden
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      Comment Date
      Mon, 11 Oct 2010 23:21:21 +0000
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      @FirstGear - The community will be voting for the ultimate winner who will receive the prize.

    14. User
      Kristen L Holden
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      Comment Date
      Mon, 11 Oct 2010 23:20:00 +0000
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      @GrayThought - The contest ends in 2 hours time. 12pm Tuesday (GMT+10)

      @Gerrard Harvey - No problem at all :) Stay tuned, we will be running more community projects shortly and there are some fun ones coming up!

    15. User
      mase
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      Comment Date
      Mon, 11 Oct 2010 22:15:28 +0000
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      This community of 'designers' are constantly fighting amongst themselves!

      Community vote? The voters(majority) will target designers to vote for NOT DESIGNS!

      There's design teams amongst this community... all with seperate individual accounts!

      Friends/colleagues will be voted for, not the design itself?

      good luck! :)

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