Winner
Entry #29 - Logo design - by loparka
By loparka

Humpback Sally's Tavern picked a winning design in their logo design contest

For just $500, they received 65 designs from 21 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

CREATIVE GENIUS NEEDED FOR NEW LOGO FOR "HUMPBACK SALLY'S TAVERN"

$500

Logo design contest

Custom package purchased for $500

(including 99designs fees)

by RickBecker

Contest started Sat, 16 Apr 2011 14:49:55 +0000

Last feedback Sat, 23 Apr 2011 15:38:37 +0000

99% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
4.
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

Top entries

Design brief

Organization name

Humpback Sally's Tavern

Description of business

Friendly and fun; emphasizing import beers, great burgers & sandwiches, and all the happiness that beer and burgers afford.

Organization industry

None specified

Description

None specified

Further requirements

I think my selection of 'character' for the logo comes first, and putting that character in an 'emblem' is secondary.
Demographic is men and women equally, age 30's and 40's, for fun and inviting atmosphere. This is a riverside town in upper midwest with population of 80,000.
Would be best if the word "Tavern" was optional - could be used or left off, e.g. the big sign out front may leave it off, but print advertising may include it.
I am not married to any specific idea or character, but a couple thoughts in my head include 1) Curiously sexy female (waist up?) with a little Quasimoto humpback thing going on, 2) A fun, wise, sturdy matriarch, 3) an animal such as a camel, whale, dinosaur, bear, pig. Any of these characters may or may not want to be holding a beer.
The logo/character alone needs to make the passerby want to come in. Maybe its a beckoning smile. Maybe it's the utter uniqueness of the character matching the name. Maybe its a sense that this venue will provide an experience not to be missed.

Read full brief
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