Entry #29 - Logo design - by loparka
By loparka

Humpback Sally's Tavern picked a winning design in their logo design contest

For just $500, they received 65 designs from 21 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.



Custom Logo design package

Purchased for $500

(including 99designs fees)

By RickBecker
  • Last feedback - Sat, 23 Apr 2011 15:38:37 +0000
  • Feedback 99%
  • Refunds - 0


  • Open
  • The contest was open to all designers


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, loparka!

Top entries

Design brief

Organization name

Humpback Sally's Tavern

Description of business

Friendly and fun; emphasizing import beers, great burgers & sandwiches, and all the happiness that beer and burgers afford.

Organization industry

None specified


None specified

Further requirements

I think my selection of 'character' for the logo comes first, and putting that character in an 'emblem' is secondary.
Demographic is men and women equally, age 30's and 40's, for fun and inviting atmosphere. This is a riverside town in upper midwest with population of 80,000.
Would be best if the word "Tavern" was optional - could be used or left off, e.g. the big sign out front may leave it off, but print advertising may include it.
I am not married to any specific idea or character, but a couple thoughts in my head include 1) Curiously sexy female (waist up?) with a little Quasimoto humpback thing going on, 2) A fun, wise, sturdy matriarch, 3) an animal such as a camel, whale, dinosaur, bear, pig. Any of these characters may or may not want to be holding a beer.
The logo/character alone needs to make the passerby want to come in. Maybe its a beckoning smile. Maybe it's the utter uniqueness of the character matching the name. Maybe its a sense that this venue will provide an experience not to be missed.

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