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Here's what the client asked for

Background information

Name to incorporate in the logo

Creating Perfect Health

Slogan to incorporate in the logo

Simple Healthy Solutions

Description of the organization and its target audience

My husband and I have owned a chiropractic office in the community for 28 years. I have also taught success principles for over 20 years. After surviving a helicopter crash, I discovered Ayurveda and it regained the health I had lost. 3 years ago I was certified by Deepak Chopra as a Perfect Health Instructor. I teach Ayurveda programs in the office and due to its popularity we are presenting Creating Perfect Health as its own entity in the community and on-line. Health in Ayurveda is when all areas of life are integrated. I teach Simple Healthy Solutions for lasting change (to reduce stress and living life in balance) in nutrition, exercise, increasing energy, timing/rhythms, communication, and healing. I also include mediation, yoga and sell healthy products like massage oils, teas, spices. Etc. 

The unique factor of this program is that it is individualized rather than generic based on time proven strategies together with modern science. I would like the logo to reflect the uniqueness rather than the standard lotus flower or yoga symbol. We focus on movement as well so I would like the logo to have a flow to it rather than hard lines.
The target market (while applicable for all ages) is generally subscribed by 25-65. More woman than men (unless as a couple). As this program is going on-line for the first time, I am not sure what the market will be then.
Future: We will also be adding weekend retreats and lifestyle camps (one week in length in 2014).

The logo will also be used not only on marketing but products as well. I would like it to be unique, recognizable and speak to be healthy, alive, and celebrating life.

Industry

Spa & Esthetics

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name enveloped by a pictorial element or shape.

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • An abstract shape or symbol is used to convey the values of your business.

  • Letters/initials from your business name are used to create a logo.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

i like purple, blues, greens, white, or all the chakra colors

Sample logos

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