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Here's what the client asked for

Contest title

Title

Create the next logo for Summer Lane

Subtitle

Summer Lane is all about delivering happiness through educational toys, meticulous service, fun environment and happy people

Background information

Name to incorporate in the logo

Summer Lane

Description of the organization and its target audience

Summer Lane is all about delivering happiness through educational toys, meticulous service, fun environment and happy people. We sell children's goods ranging from baby toys, clothing all the way up to older kids (age 12) toys. We're both an online store as well as a brick and mortar retail store.

As a small business, we hope that by sticking to our guns, we will be able to change how business should be done.

Industry

Retail

Visual style

Preferred logo types

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

  • Representing trends from the internet including gradients, rounded corner etc.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

Colours representing Summer or happiness. Surprise me :)

Sample logos

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